In a new report, Generation Alpha—children born after 2010—identified all people being treated fairly no matter what they look like as one of the top issues they care about in today’s world. In fact, across the board, the report revealed Generation Alpha cares more about all issues than their Millennial and Baby Boomer parents did […]

Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start […]