Posts Tagged ‘Millennials’
A Lifetime Of Change In One Decade
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…
Read MoreNew Report: Don’t Ignore Gen X for Leadership Roles
According to a new report from global leadership consulting firm DDI, it’s a big mistake to ignore Generation X, especially for leadership jobs. The report, titled “The Hidden Potential of Generation X,” reveals that Generation X leaders possess a unique blend of strengths and skills in comparison to their baby boomer and millennial counterparts. “There’s been a…
Read MoreGrowth of Digital Payment Market Being Driven by Millennials
Millennials, who currently account for approximately 27 percent of the global population, are driving the growth of the digital payment market. According to FinancialBuzz.com, a financial news portal, payments by cash are slowly fading as the emergence of digital, or cashless payment options, are quickly being adopted by consumers. Technology is heavily integrated into the…
Read MoreDigital Doesn’t Have To Be Impersonal
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…
Read MoreGen Alpha: Get Ready, ‘Cuz Here They Come
Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start…
Read MoreHerbalife Study Reveals Time-Starved Consumers Skip Breakfast
Los Angeles-based Herbalife Nutrition, in conjunction with National Breakfast Month, announced the results of its Healthy Breakfast Survey of more than 8,000 global consumers. The survey about breakfast attitudes and consumption habits, which can have serious health implications for consumers, revealed that while 95 percent of respondents acknowledge the importance of eating breakfast, nearly 50 percent don’t…
Read MoreGeneration Z’s Impact Is Closer Than You Think
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who…
Read MoreSalt Lake City Home to Youngest Entrepreneurs
The Salt Lake City area is home to several highly successful direct selling companies. Now, a new report by LendingTree®, the nation’s leading online loan marketplace, says the Utah capital is also the No. 1 city when it comes to young entrepreneurs. The study compared ages of business founders on their companies’ dates of origination…
Read MoreA New Age for Direct Selling – In the age of Amazon, how will the industry continue to compete?
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue.…
Read MoreQ&A with Jim and Kathy Coover, Isagenix Co-Founders
Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…
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