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Posts Tagged ‘Millennials’

Q&A with Jim and Kathy Coover, Isagenix Co-Founders

Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that…

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U.S. Direct Selling Experiences Slight Decline in Sales, Representatives in 2017

According to the recently released “Growth and Outlook Report: U.S. Direct Selling in 2017” by the Direct Selling Association (DSA), 2017 saw slight decreases in sales and involvement in direct selling in the United States, the largest direct selling market in the world. The DSA, the national trade association for companies that offer entrepreneurial opportunities to…

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A Top Consumer Trend for 2018: Adaptive Entrepreneurs

Euromonitor International’s 2017 Global Consumer Trends Survey shows that nearly 50 percent of respondents across all generations aspire to be self-employed, showing a growing trend towards this adaptive entrepreneurial lifestyle. Consumers are increasingly seeking flexibility in their lifestyles and are prepared to take risks. Millennials especially have an entrepreneurial nature, shifting away from the traditional…

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The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

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Thirty-One: Driven by Passion, Fueled by Purpose

Thirty-One Gifts

Thirty-One Gifts is committed to empowering women—whether consultants, customers, or young girls struggling with confidence and other issues. This passion to help women is driven by Founder and CEO Cindy Monroe, who began the company 15 years ago in her basement. Thirty-One specializes in personalized handbags, totes, duffle bags, lunch bags and other carryall products.…

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Jamberry: Social Selling Drives Innovation and Fast Beauty

Eight years ago three sisters began brainstorming, looking for a way to recreate the cute nail wraps only available at salons. All three cost-conscious moms, Lyndsey Ekstrom, Christy Hepworth and Keri Evans, enjoyed the creative self-expression found in manicure and pedicure colors and styles. But at $60 for hands and another $60 for toes, the…

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Navigating the Millennial-Driven World

Click here to order the December 2017 issue in which this article appeared. In This Issue:The Most Influential Women in Direct SellingBringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven WorldSticking to a Winning Business ModelLeading with Passion and CommitmentLaunching New Products and SegmentsRecruiting and Retaining the FieldDirect Selling Icons Direct selling marketing…

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