International growth is becoming the key driver of growth for many direct selling companies that have stalled or gone stagnant in the domestic market—international business is increasingly becoming more crucial for survival and growth. Here are the three How’s and the five questions of How to grow internationally. HOW SHOULD I GO INTERNATIONAL? 1. Go…

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Data leaves clues of how to better inspire your sales force. After spending the better part of a decade in the direct selling channel industry, I’ve been witness to the onslaught of negative press that has come our way. Some of it we have earned, but it is far from deserved. I’ve seen this channel…

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It is projected that by 2023, more than half of the domestic labor force in the United States will either be involved in some type of gig work or have worked independently at some point in their career. In this growing gig economy, the desire for flexibility and freedom is on the rise, putting representatives,…

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How do you keep the relationship fires burning right now and communicate while also remaining calm? Direct sellers are in an even more unique position during this challenging time. On one hand, we have significantly evolved as a channel in the digital age and many of those in our field can operate online and selling…

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Experience Management

Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the…

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Facebook parties

There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25…

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Recognition

When direct selling companies are just starting out, there are countless issues that must be faced, decisions to be made and challenges to overcome. However, during all of this planning, don’t forget the overwhelming importance of recognition for your distributor network. If this is not well thought out and executed from day one, it will…

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Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent…

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incentive

What form of non-cash incentive is compelling to your workforce? Consider an experience. For many direct sales companies, the challenge of how to attract and retain the best possible people remains a head-scratcher. In the March issue of Direct Selling News, Courtney Roush dove into the world of compensation plans and examined how companies are…

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