How do you keep the relationship fires burning right now and communicate while also remaining calm? Direct sellers are in an even more unique position during this challenging time. On one hand, we have significantly evolved as a channel in the digital age and many of those in our field can operate online and selling…

Read More
Experience Management

Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the…

Read More
Facebook parties

There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25…

Read More
Recognition

When direct selling companies are just starting out, there are countless issues that must be faced, decisions to be made and challenges to overcome. However, during all of this planning, don’t forget the overwhelming importance of recognition for your distributor network. If this is not well thought out and executed from day one, it will…

Read More

Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent…

Read More
incentive

What form of non-cash incentive is compelling to your workforce? Consider an experience. For many direct sales companies, the challenge of how to attract and retain the best possible people remains a head-scratcher. In the March issue of Direct Selling News, Courtney Roush dove into the world of compensation plans and examined how companies are…

Read More
Event Trends

What’s 22-times more powerful than facts alone? Stories. Stories are the lifeblood of the direct sales industry. In this industry, we hear and share amazing stories of success about life transformations: financial security, college tuition, independence from a job, care for loved ones, world travel, and more. Their stories are about success–hard work, persistence, consistency,…

Read More
3PL

If, and when, to outsource your distribution, warehousing, and fulfillment services. The term third-party logistics or “3PL” has become antiquated as it conjures up a siloed client/vendor arrangement. Being partners foster more collaborative strategies, and can yield benefits for your business and your customers, over and above the pure play of outsourcing your supply chain.…

Read More