Cover Story
Direct Selling Legends: Lessons 50 Years in the Making
With more than 50 years of experience each, six industry legends share their memories, knowledge and insight to offer a unique glimpse into the channel’s past, present and future. There is a depth of wisdom that comes only from lived experience, and for six industry legends, that wisdom feels infinite. In this exclusive Legends Interview Series, produced by Direct Selling News, Jerry…
Read MoreDirect Selling Redefined: Why Industry Language and the Behaviors That Shape It Need to Change.
Direct selling has had a record year. In spite of all the challenges 2020 dealt, approximately 80 percent of direct selling companies grew their revenue as compared to 2019, with 30 growing by more than $100 million and at least ten more than doubling their annual revenue. Three private companies, including MONAT and Scentsy, grew by more than $400…
Read MoreThe Time is Now: What It Means To be Customer-Centric and Why It Matters More Than Ever!
In tough times, the strong grow stronger. The organizations that will perform the best through this period and beyond will be those that maintain a strong customer-centric focus while dealing with the complexity, uncertainty and risk that cloud the business landscape. This means knowing the sources of risk and opportunity within the global customer base. It means…
Read MoreReflections of Direct Selling in 2020- A Year Like No Other, And A Future To Strive For.
Reflecting on 2020 allowed us to reach out to so many who make the direct selling channel one of the finest in the world and available to anyone looking to connect on a deeper level with the products and services they appreciate and love. It’s so much easier to represent and share a product/service/brand that you believe…
Read MorePREPARE FOR A TRANSFORMATION
How top industry executives predict the channel will transform in the new year and why the industry will never be the same. Seeing 2020 in the rearview mirror will be a relief for many. The year of the pandemic has been a lot of things. From stay-at-home orders to record-setting hurricanes and wildfires, the year…
Read MoreINNOVATION AHEAD OF ITS TIME
HOW TWO INDUSTRY VISIONARIES FROM LE-VEL FORECASTED THE NEED FOR AN ALL-VIRTUAL WORKPLACE. HAVE YOU EVER watched children play? Notice how their imaginations transform ordinary objects and places into whatever their minds conjure in the moment. Cardboard boxes become spaceships. A towel becomes a superhero cape. The backyard becomes a jungle. Kids don’t let what…
Read MoreTHE RE-EMERGENCE OF CUSTOMER-CENTRIC
Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful…
Read MoreBillion Dollar Markets
WFDSA dissects global sales data for a clearer picture. 2019 was a year like no other in the direct selling industry. The trajectory seemed set for China to ultimately out-sell the United States and come into its own at the number one spot on the DSN Billion Dollar Markets list. But newly released data from…
Read MoreThe Rise of Virtual Events
Like most people, direct selling executives are crossing out travel and large in-person gatherings from their calendars. For an industry known for its relational appeal, eliminating the face-to-face factor should be crushing. But instead, many executives are reporting that they feel more connected to their teams than ever before and are experiencing record engagement. “I’ve…
Read MoreThe Way Forward: This is a Time for Leadership
We are at a unique moment in time, one that will undoubtedly change the way we live and the way we do business in the future. Our way of life had hit a brick wall. In the span of a few days, hotels and retailers shuttered, airplanes were grounded, offices fell silent. Leaders scrambled to…
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