The Direct-to-Consumer business model has evolved to be so much more than selling straight to the customer. Today’s strategies are about building genuine relationships and offering customers more opportunities to connect to their favorite brands.

As the demographics of those working in the channel continues to shift, how can we keep our field engaged, in touch, enthusiastic and—most importantly—successful?

Workers are exiting corporate America. There are reasons. The Great Resignation of October 2021 got our attention. Will direct selling companies make the adjustments needed to gain more share of a growing pool of gig seekers interested in flexibility and freedom in how work can be accomplished?

Hard skills—the nuts and bolts, platforms and apps, methodologies and strategies on every executive’s CV—may change slightly from year to year, but the overarching categories of data and tech have remained constant since digital technology became the standard-bearer for corporate growth.

High Performing Teams generate commitment, and they provide the structure and a common vision that inspire people to give their best effort.

Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.