If you’re like most top leaders, what you really want is compression from your vision to reality. Whether it’s for a product launch, a new recruiting campaign, new country launch, or a new set of offerings, your vision is greatly enhanced the clearer and more defined your goals are.

Six direct-to-consumer strategies that build loyalty. Direct-to-consumer (DTC) companies succeed at the crossroads of agility, loyalty and authenticity. That’s why their content strategy focuses on building genuine relationships with customers who truly want to be part of the brand.

Direct selling companies who experienced revenue growth through the pandemic share their strategies for success and the steps they’re taking now to prepare for the future.

The rapid rise of these two China-based companies has shaken up the way Americans shop online, as they have successfully challenged and ultimately overtaken behemoths like Amazon, eBay and Walmart. But with rising economic tensions between the U.S. and China, troubling environmental concerns and pending litigation between the two companies, the sustainability of their success isn’t a given.

Direct selling’s unique culture of sharing has created an unbreakable bond between two Founder/CEOs. These leaders, who sit at the helm of two of the most innovative, buzzworthy companies in the channel, met several years ago when recording an episode of a DSN podcast, forging a fast friendship that has only strengthened over time.

A deep dive into today’s direct seller and what they are looking for. What is readily apparent is that motivations are evolving. The ultimate objective of all direct selling companies is to grow the business by growing the number of customers. Direct sellers are the intermediaries in this process. Therefore, what motivates a direct seller is important for the company to understand.