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read / Feature Articles

Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.

Make It Personal
Feature Articles
BY Beth Douglass Silcox April 07, 2023
Make It Personal
Effective motivation depends a great deal on a direct selling company’s ability to suss out what people desire most, then adopt incentive and recognition strategies that reflect their differing goals for business builders, affiliates/brand partners and social media influencers, who all want different things. In essence, you need to make it personal. That requires a creative, tiered strategy unlike anything that’s come before.
Read More
Did You Forget Something?
Feature Articles
BY DAVID LEE April 05, 2023
Did You Forget Something?
4 simple solutions for solving online cart abandonment. 70% percent of online shoppers add a product to their cart then leave without purchasing. Will they come back? Why did they leave? How do you stop it?
Read More
Building your Own Unicorn
Feature Articles
BY LISA ROBERTSON March 22, 2023
Building your Own Unicorn
How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.
Read More
The Female Founders to Watch
Feature Articles
BY Beth Douglass Silcox March 15, 2023
The Female Founders to Watch
A glimpse at seven female founders who are just getting started. These women and their companies are the ones to watch this year and beyond.
Read More
Honoring Women
Feature Articles
BY JOHN T. FLEMING March 07, 2023
Honoring Women
In celebration of International Women's Day we wish to honor the innovative women who have driven the growth, evolution and advancement of direct selling for well over a century. And to acknowledge the influence that all women have as decision makers.
Read More
Advice from Executive Recruiters
Feature Articles
BY Beth Douglass Silcox February 24, 2023
Advice from Executive Recruiters
Looking for a new position? Showcase your skillset with these simple steps
Read More
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