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Feature Articles
Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
Feature Articles
BY Beth Douglass Silcox
April 07, 2023
Effective motivation depends a great deal on a direct selling company’s ability to suss out what people desire most, then adopt incentive and recognition strategies that reflect their differing goals for business builders, affiliates/brand partners and social media influencers, who all want different things. In essence, you need to make it personal. That requires a creative, tiered strategy unlike anything that’s come before.
Feature Articles
BY DAVID LEE
April 05, 2023
4 simple solutions for solving online cart abandonment. 70% percent of online shoppers add a product to their cart then leave without purchasing. Will they come back? Why did they leave? How do you stop it?
Feature Articles
BY LISA ROBERTSON
March 22, 2023
How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.
Feature Articles
BY Beth Douglass Silcox
March 15, 2023
A glimpse at seven female founders who are just getting started. These women and their companies are the ones to watch this year and beyond.
Feature Articles
BY JOHN T. FLEMING
March 07, 2023
In celebration of International Women's Day we wish to honor the innovative women who have driven the growth, evolution and advancement of direct selling for well over a century. And to acknowledge the influence that all women have as decision makers.
Feature Articles
BY Beth Douglass Silcox
February 24, 2023
Looking for a new position? Showcase your skillset with these simple steps
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