Widely recognized as The Immune System Company, its roots in science-based wellness products and a strong commitment to community empowerment, 4Life’s story is one of innovation, resilience and global impact.

When Kristina Kajic launched Bella Grace in 2022, she knew the key to its success would be the ability to blend the best of multiple worlds into one comprehensive package—a package that combined a generous compensation plan with the ability to simply monetize social influence.

Thomas Lommel could never have foreseen the path that illness and burnout would lead him on. In the late 1990s—fighting both illness and the effects of strong medication—Thomas found himself searching for answers about his health, his way of life and which path could lead him out of his circumstances.

As Cutco celebrates its 75th birthday, its “Forever Guarantee” seems to speak as much to the company’s products as it does to Cutco’s place in the industry and its hometown.

With a small selection of handcrafted products and a few excited consultants, Heidi started Lemongrass Spa in her home in Bailey, Colorado. More than two decades later, Lemongrass Spa has grown to serve a field of 7,800 consultants, supported by 70 corporate team members in both the original headquarters in Colorado and the new main office in Florida.

The father-son duo of Steve and Ryan Scott initially didn’t set out to start a direct selling company, but their unbeatable combination of entrepreneurial drive, ground-breaking products and unprecedented consumer demand led them to launch Neumi in 2021—and they have never looked back.