In my role as the Direct General of the Direct Selling Association UK, I’ve noticed several interesting trends in the evolving direct-to-consumer channel. Here is my perspective on what’s shaping the future of the sector, from hyper-personalization to the rise of socially conscious shopping.

LifeVantage Corporation has extended its MindBody GLP-1 System into international markets. The system’s success in the US has been credited with the company’s recent 49% year-over-year increase in revenue during the second quarter of the fiscal year.

With more than 100,000 users across 130 countries and in more than 100 languages, Nowsite has enjoyed impressive 80% year-over-year growth and continues to gain momentum among top distributors and corporate partners.

Stemtech announced StemPets, a new product line designed to enhance the lives of people and their pets. Leveraging the company’s innovation within the stem cell and wellness space, the new product line is expected to launch in the second quarter of 2025.

Consolidated net revenue in the fourth quarter reached $1.3 billion, up 16.1% from the same quarter in 2023. Constant currency net revenue growth was fueled by strong performance of the Natura brand and partially offset by the continued declines in the Avon Hispanic markets and Home & Style category.

Coway Co., Ltd. was honored by the International Forum (iF) Design Award 2025 in the Product Design category for its sophisticated design and innovative air purification technologies.

The event highlighted the vital role of partnerships in both direct selling and American manufacturing and reinforced Regal Ware’s commitment to US-based production as it celebrated the company’s 80th anniversary.

Zinzino announced the launch of operations in New Zealand. The company described the move as the “strategic next step” in its plan to expand its customer base on an international scale, and pointed to its key location in Oceania as an important hub.

Herbalife Ltd. announced it has entered into an agreement to acquire 100% of the assets of Pro2col Health LLC and Pruvit Ventures, Inc. It will now also have a 51% controlling ownership interest in Link BioSciences Inc.

The company's fourth-quarter net sales increased 8.5% to $118.2 million, compared to $108.9 million in the same period last year. This growth was even stronger in constant currency, reaching 10%.

Amway 2024 sales reached $7.4 billion. This total is a 3% decline from 2023, which the company attributed to the strength of the US dollar.

Serenova launched on March 8, International Women’s Day. The supplement brand was established with the mission to redefine self-care and offer support for “every chapter of a woman’s health journey.”