Serenova launched on March 8, International Women’s Day. The supplement brand was established with the mission to redefine self-care and offer support for “every chapter of a woman’s health journey.” The company hopes to support women from puberty to pre and postnatal recovery, as well as throughout perimenopause, menopause.
Its first product launch includes the supplement range Balance & Boost, formulated to support perimenopause and menopause symptoms.
“We are proud to be a member of The Menopause Society,” said Ashley Farmer, Serenova Chief Commercial Officer. “Through this association, Serenova demonstrates a commitment to staying at the forefront of research and best practices in supporting women’s health. Over 13 million women in the UK are currently experiencing perimenopause or menopause, many of whom are actively seeking solutions. This is an interesting space to launch a new product. We are excited to see how the first Serenova women’s health supplement – Balance & Boost is received, and we have further brand extensions waiting to launch over the course of the next 12 months.”
A member of the Direct Selling Association UK, Serenova is part of an employee-owned business, Cambridge Nutritional Foods, an established business with more than four decades of science-backed efficacy in the women’s wellness sector.
“We’re launching Serenova at a pivotal time in women’s health,” Farmer said. “Women want solutions that fit their lives – something effective, easy to take, and backed by expertise. Our multi-channel approach allows us to offer not just premium supplements, but real, human support at every step of the journey.”
