The Korea Direct Selling Association (KDSA) welcomed key stakeholders to an event in Seoul to discuss Korea’s direct selling market. The event welcomed domestic and international representatives from leading companies and partners to the event, including Shaila Manya, WFDSA Chief Operating Officer and Executive Director; Han-Gill Park, KDSA Chairman; and Ji-Sang Yoo, Incheon Tourism Organization President.

The Real Brokerage, Inc. reported its financial results for the fourth quarter and full-year 2025. Revenue during the fourth quarter increased 44% year-over-year to $505.1 million with a gross profit of $39 million. Adjusted EBITDA during the quarter was $14.2 million, compared to $9.1 million in the same quarter of 2024. Cash provided by operating activities during this period was $149,000.

Mary Kay Inc. announced its manufacturing facility has received the ISO 22716 certification, an internationally recognized standard for cosmetic Good Manufacturing Practices (GMP).

At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

Sunrider International was honored at the 2026 Universal Beauty Awards, which recognizes innovation and exemplary performance from brands across the global beauty industry. Winning products are chosen from an analysis of all types of beauty brands, including hair care, fragrance, makeup, skincare and beauty devices.

The event highlighted the company’s significant milestones, including the more than 100,000 new Brand Partners and customers who joined in the last year; the recent $3.6 million single-day sales record; the more than 1.6 million product shipped to-date and the company’s inclusion in the Inc. 5000 list.

7K Metals announced a strategic transition from multi-level marketing to a direct retail and affiliate-driven model. The company stated that this switch reflects the “broader evolution of the global marketplace toward direct-to-consumer engagement and the rising influencer economy.”

MONAT Global Corp has been certified as the World’s #1 Direct Seller of Premium Haircare for the fourth consecutive year by independent market research authority Euromonitor International.

For the fourth consecutive time, Melaleuca has been named to Forbes’ list of America’s Best Midsize Companies. This recognition is given based on employee feedback about compensation, culture, stability and sense of purpose.

PM-International announced a significant upgrade to its Car Incentive Program. Originally introduced to help distributors cover monthly car payments as they reinvest in their businesses, the program has become an important pillar of the company’s Team Partner benefits. PM-International’s global partnership with the BMW Group has also provided access to premium automotive brands.

RIMAN was honored with the iF Design Award 2026 in the Packaging Design category for its ICD Dermatology Line. The winning product line features boosters, serums and creams and is packaged in a way that reimagines RIMAN’s signature ingredient, Giant BYoungPool, through minimalist design.

In the past, we’ve used this report to focus solely on billion-dollar markets, but this year we’ve decided to take a fresh approach, one that provides a snapshot of how direct selling feels on the ground right now: cautious in some regions, quietly resilient in others and—in select pockets around the world—newly energized. Against a backdrop of inflation hangovers, geopolitical tension, regulatory scrutiny and economic uncertainty, direct selling continues to do what it has always done—adapt locally while thinking globally. What follows is a regional look at where the channel stands today; what pressures are shaping it; and where opportunity still lives.