7K Metals announced a strategic transition from multi-level marketing to a direct retail and affiliate-driven model. The company stated that this switch reflects the “broader evolution of the global marketplace toward direct-to-consumer engagement and the rising influencer economy.”
“Our mission has always been to get gold and silver into the hands of those who need it most,” said Blake Davis, 7K Metals Chief Executive Officer. “By simplifying our model, we are making participation easier and more aligned with where the global marketplace is heading. We are removing the complications of legacy compensation structures and replacing them with a framework that is more accessible, more sustainable and ultimately better for the vast majority of people involved.”
Established in 2016, 7K Metals united coin collectors, turning a tight-knit community into a global metals platform that served tens of thousands of customers around the globe. As it transitions into this new structure, the company said it will continue to focus on accessibility, simplicity and expanding precious metals education and ownership to a broader public audience.
“We are optimistic about the future,” Davis said. “This transition allows us to reach more people around the world who are looking for a simpler, more direct path to learning about and owning gold and silver. We are excited to double down on building a global community of people who support each other in accumulating tangible assets.”
The company is also continuing its expansion into fintech-oriented platforms and modern retail infrastructure, including the public launch of its fully integrated digital gold and silver marketplace through its platform SoundMoney. This addition moves beyond a limited community of precious metals collectors into broad customer availability and follows several years of real-world testing and platform refinement.
Through this marketplace, individuals will be able to buy and sell fractional gold and silver, or smaller portions of physical gold or silver, which is expected to lower barriers for entry while still maintaining ownership of tangible precious metals.
“Often compared to the role digital exchanges played in bringing new asset classes into the mainstream, the platform enables users to acquire fractional amounts of gold and silver with the click of a button, monitor holdings in real time through the SoundMoney Wallet and execute sell transactions within the same secure ecosystem,” the company wrote in a statement. “The platform provides transparent buy and sell-back pricing directly within the wallet interface for real-time visibility. All metals purchased through the platform are physically acquired on behalf of the customer and securely stored in insured, independently audited third-party vault facilities through a dedicated storage partnership. In addition to purchasing through the platform, individuals may also ship in their existing gold and silver to be deposited into the secure storage facility, where those holdings are reflected within their SoundMoney account.”
The company stated that the SoundMoney technology will enter the mainstream marketplace as a leader in a new generation of gold and silver ownership because of its alignment with traditional sound money principles and modern digital infrastructure.
“The public launch of SoundMoney represents an important step in making sound money principles practical for everyday consumers,” said Zach Davis, SoundMoney Managing Partner. “For years, we have refined our technology with a limited audience to ensure it is secure, intuitive and scalable. We believe the market is ready for a modern platform that makes gold and silver ownership accessible without sacrificing simplicity or security.”
