This year, a number of leading direct selling companies have announced their departure from the network marketing model, including most recently Rodan + Fields and Seint. This has unsurprisingly led to significant and widespread backlash from distributors in the field who feel left behind by a culture and business they helped build. Many direct selling […]

After a Texas federal judge ruled against the Federal Trade Commission and its Rule seeking to end noncompete bans for workers, a Pennsylvania federal judge has ruled in the FTC’s favor.

In its 2024 Sustainability Report, Mary Kay Inc. detailed its environmental, social and economic efforts for the year. These initiatives included water stewardship, a long-term partnership with the Arbor Day Foundation, and sustainable sourcing practices that promote economic well-being for the 16 million women who work as Shea collectors in West Africa.

USANA Health Sciences, Inc. reported its financial results for the second quarter of 2024. Net sales for the quarter were $213 million, an 11% decline from the same quarter last year, and a 7% decline sequentially.

SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products.

LifeVantage hosted its global Activate 2024 event, supported by distributor-hosted watch parties and gatherings. The virtual event was a platform for the company to reaffirm its commitment to the direct selling industry.

Young Living celebrated its 30th anniversary at its YL30 International Grand Convention in Salt Lake City, Utah. Young Living Brand Partners from all over the world gathered virtually and in person at the Salt Palace Convention Center for a chance to learn, network and gain a better understanding of the role essential oils play in general wellbeing.

World Financial Group, the parent company of Transamerica Financial Advisors, Inc., hosted its annual Convention of Champions with the theme of “Win as One.” To emphasize this goal of growing independent businesses with a common goal of ensuring no family is left behind in opportunities to secure their financial future, World Financial Group invited Shaun White, Olympic gold medalist and snowboarder, to deliver the keynote address.

Sunrider hosted its 2024 Grand Convention at its world headquarters and nearby Redondo Beach. This year’s theme embodied a “Transform” theme, providing educational sessions, interactive training, motivational speeches and the celebration of success stories to help attendees gain a “renewed vision and vigor” for the challenges and opportunities ahead.

Corporate social responsibility and advocacy are table stakes in today’s marketplace. Yet, companies of all kinds fall short on strategy in these areas. Direct selling companies possess the most potent of assets—independent sales forces and employee bases numbering in the tens of thousands—but often lack the know-how or motivation to effectively activate them as grassroots ambassadors who can inform, educate and advocate for their products, manufacturing processes, operations, independent sales forces, causes and missions and—most importantly—the direct selling industry itself.

PM-International announced that it has entered into a multi-year agreement with the ATP Tour, a top-tier men’s tennis tour, that will make FitLine the tour’s new Official Sports Nutrition Partner and Official Energy Bar Partner.

USANA Health Sciences, Inc. announced it will sponsor 284 USANA Athletes in the 2024 Summer Olympic and Paralympic Games in Paris. The athletes represent ten nations, including Canada, China, France, Indonesia, Italy, Mexico, Malaysia, South Korea, Spain and the United States.