SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products.
“We are very excited that SEYTÚ will be taking care of and highlighting the beauty of the most beautiful women in the world at the Miss Universe pageant,” said Kenya Vergara, Omnilife and SEYTÚ Global Marketing Director. “This collaboration represents an important milestone for us, our commitment to beauty, diversity and self-confidence.”
In an official statement, the brand announced that this new chapter would reaffirm its position in the cosmetic sector, allowing it to focus on not only aesthetics, but also on promoting self-expression and personal confidence through its products.
“This alliance with Miss Universe will not only strengthen SEYTÚ’s global presence, but also underscores its ongoing commitment to empowering women worldwide, promoting the care of their inner and outer beauty, and celebrating what makes them unique,” the statement read.
