Fluid, an e-commerce and mobile app platform at the forefront of the AI and digital transformation in the direct sales industry, announced the acquisition of NOW Tech, a leading direct selling mobile application company. This strategic acquisition marks a significant milestone in Fluid’s mission to reshape the future of direct sales through state-of-the-art technology and unparalleled client success.

The Federal Trade Commission’s April vote to approve a final rule banning noncompete clauses received swift and significant pushback from corporations who deemed the agreements necessary to their operations.

Vistra, the parent company of Ambit Energy, is offering assistance to families experiencing difficulties as a result of the impact of Hurricane Beryl. The company has already pledged $1 million to help Texans with their critical needs and recovery efforts, and will also make additional Energy Aid funds available as well as bill-payment assistance and flexibility.

Rodan + Fields announced a simplified business model. Starting September 1, Rodan + Fields will move away from the multi-level direct selling model to streamline the customer and Consultant experience. 

Partner.Co was honored at the Globee Business Awards, which recognizes organizations for their achievements in business and technology.

4Life announced it has passed its annual audit by the NSF, a third-party certifying organization that audits procedures, programs, facilities, equipment, lab operations, sanitation and documentation processes, with an “A” grade.

The Chief Financial Officer for Tupperware Brands, Mariela Matute, announced her official resignation, effective July 31, 2024. Matute joined the company in 2022, bringing with her more than two decades of finance experience in the technology, consumer and manufacturing sectors.

Direct Selling News sat down with three direct selling founders leading multimillion-dollar brands to uncover the challenges their companies have faced and the valuable insight gained from the solutions they designed.

When Gregg Renfew, the founder behind clean beauty brand Beautycounter, sold her company and controlling stake to private equity firm Carlyle Group in 2021, she described the experience as akin to winning the lottery.

Happi, a publication that focuses on trends and innovation in the household and personal products industries, released its Top 50 US Companies list for 2024. Included in the list are nine direct selling companies.

Amway announced a $1.2 million donation, to be given across three years, to the YMCA of the USA. This philanthropic gift will be used to boost the organization’s anti-hunger initiatives and will further strengthen and expand the collaborative efforts of the two entities.

Herbalife India, in partnership with philanthropic NGO Shishu Mandir, donated 50 E-Autos to support the first phase of the “Eco-Wheels Women’s Initiative” event. The campaign has been designed to support marginalized women and provide opportunities for economic independence and skill development.