PM-International announced that it has entered into a multi-year agreement with the ATP Tour, a top-tier men’s tennis tour, that will make FitLine the tour’s new Official Sports Nutrition Partner and Official Energy Bar Partner.
For almost 20 years, FitLine has been an approved member of the Cologne list, which creates enhanced transparency by testing sport and dietary supplement products for doping substances. Massimo Calvelli, the CEO of ATP, described the collaboration as a great fit, citing the evident synergies between the two brands, as both are dedicated to optimizing athletic performance.
“Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports,” said Rolf Sorg, PM-International CEO. “We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community.”
