Mary Kay Inc. is now a member of nonprofit Global Shea Alliance (GSA), an association that works to design an inclusive value chain that fosters a competitive shea industry while promoting sustainability worldwide. In the coming year, the two entities will work together to enhance the economic wellbeing of shea collectors and processors and begin efforts to restore the parklands in West Africa.
“We are absolutely thrilled to join the Global Shea Alliance,” said Deborah Gibbins, Mary Kay Chief Operating Officer. “This partnership marks a significant step in our journey to promote sustainable beauty practices. By collaborating with the GSA, we aim to further harness the transformative potential of shea in skincare and cosmetics.”