In a new study commissioned by Herbalife, which surveyed 2,000 Americans and 6,500 international participants in 9 countries, almost half of Americans (40%) reported turning to side hustles or other forms of supplemental income to help pay their bills or provide flexible income. Of those working side hustles, 48% said they did so solely to make ends meet, 29% wanted a disposable income, 28% needed help with the rising cost of living and 25% wanted to be less reliant on a single source of income.
Millennials were found to be the generation most likely to have a side hustle (66%) and also most likely to find it difficult to pay for necessities with their current financial situation (41%). Less than half of Baby Boomers (40%) have turned to side hustles and only (13%) find it difficult to pay for their necessities.
“The rising cost of living is causing Americans to fall behind on their monthly bills,” said Humbi Calleja, Herbalife Vice President and General Manager for North America. “More people are turning to direct selling opportunities to ease the financial strain.”