Posts Tagged ‘Gig’
The Way Forward
In 2011, the Houston Astros were a struggling franchise with a new general manager, Jeff Luhnow. Some thought he was an unusual choice—he had more of a business background than a successful baseball resume. Jeff introduced high-tech tools and analytics and combined data with baseball IQ. In four years, they played in the post-season after…
Read MoreOur Channel Must Evolve
The way our channel responds to three specific market forces—competition from gigs, smart technology and hypersegmentation— will make the difference between our survival and extinction. Remember when customers learned about new products mostly from three television networks—or maybe from a magazine or mail-order catalog? Avon came calling, too, with lipstick samples and sometimes a presentation…
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