We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing…

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Jeremy Redd Appointed Zija International President & CEO

Zija International announced that its Board of Directors has appointed Jeremy Redd as president and chief executive officer, effective immediately. “During this transformative growth period at Zija International, there is no one better to take the reins than Jeremy Redd,” said Ryan Palmer, Zija’s former president and current member of the Board of Directors. “Jeremy is an empowering leader with…

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Finance Financial Results Growth

USANA Health Sciences, Inc. (NYSE: USNA) announced financial results for its fiscal fourth quarter and full-year ended December 29, 2018. Fourth quarter 2018 net sales were $299.0 million, compared with $273.1 million in the prior-year period, or a 9.5 percent increase year-over-year. The company’s total number of active customers increased 9.0 percent year-over-year to 616,000.…

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Ray Carter Stemtech

Stemtech Corporation announced that Ray C. Carter, Jr. has stepped down as CEO. Carter founded the company in 2005. He cited personal reasons for the decision to step down, but said he would be accessible to the company on an as-needed basis. David Casanova has been promoted to president of Global Sales and Marketing with…

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LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its second quarter ended December 31, 2018. Revenue increased 17.6% to $58.2 million year over year and 4.6% sequentially; Revenue in the Americas increased 15.0% year over year and 3.3% sequentially. Revenue in Asia/Pacific & Europe increased 25.0% year over year and 8.2% sequentially; Active members increased 8.2%, including independent distributor growth of 6.5% and active customer…

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Herbalife Nutrition recently announced the launch of the company’s Global Month of Purpose initiative, with hundreds of events scheduled. The initiative complements the company’s year-round program of creating opportunities for Herbalife Nutrition’s approximately 8,300 employees as well as Herbalife Nutrition independent distributors to help those in need around the world. The company has set a…

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Dating Violence

February is Teen Dating Violence Awareness Month, and young Americans are weighing in on the #MeToo movement. As part of Mary Kay’s ongoing Pink Changing Lives℠ initiative, the global beauty company recently shared results from their annual “Truth About Abuse” survey, revealing that the #MeToo movement has likely contributed to young women—and men—feeling more comfortable reporting harassment…

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CBD

A recent story by the Chicago Tribune noted two direct selling companies—Hempworx and Zilis—that are giving moms new side hustles selling CBD oil. According to the article, CBD oil is the latest in a string of products that women, many of them mothers, are selling and recruiting others to sell. In the U.S., the availability of CBD products grew by…

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Direct Selling vs. The Gig Economy

What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some…

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A new survey of more than 1,000 women with side hustles reveals that the top three reasons women choose independent work are flexibility (44%), income (38%) and entrepreneurship (25%). “Can’t Stop, Won’t Stop Her Side Hustle: Women in the Gig Economy 2018” provides an in-depth look at a cross-section of women who make income working…

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