doTERRA was named one of the 100 Companies Championing Women in Utah by the Inspire in Utah initiative, on behalf of the Utah Governor’s Office of Economic Opportunity. This honor is granted for policies, procedures and opportunities that support women in the workforce.

In celebration of "National Sunscreen Day," dōTERRA, announced the introduction of its new comprehensive sun care line. dōTERRA's complete sun delivery system includes multiple SPF formats and a soothing after sun spray. The brand's sunscreens are mineral-based so they don't absorb into skin.

dōTERRA marked its 15th anniversary by celebrating strides in sustainability, product sourcing, empowerment initiatives and innovation.

doTERRA was recognized with a Best of State Award in the Essential Oils category as the standard bearer for essential oil quality in the state of Utah for the ninth year in a row. 

doTERRA announced a new all-natural product system designed to promote a healthy metabolism.

A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.

dōTERRA announced it has entered into a five-year agreement with Utah Tech University Athletics, which will include partial funding and renovation of the Habibian Athletic Center to create the new dōTERRA Nutrition Center.

doTERRA announced that it is expanding its global footprint by opening new operations in India. This region will now also serve as a central hub for doTERRA in all of South Asia. 

Through significant donations to the Food & Care Coalition, doTERRA joins other major donors in the construction of 72 one-bedroom permanent supportive housing units.

doTERRA announced the expansion of its presence in South America with the opening of a new corporate office in Santiago, Chile.

doTERRA’s new facility will support about 180,000 orders annually and will allow the company to bring its operations in-house, with a designated space for customers to pick up their orders. 

Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.