Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and […]

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and […]

THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]

THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]

  Damsel in Defense Founded: 2011 Headquarters: Boise, ID Top Executive: Mindy Lin, CEO Products: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed […]

  Damsel in Defense Founded: 2011 Headquarters: Boise, ID Top Executive: Mindy Lin, CEO Products: Self defense products and educational materials The invisible, slow healing wounds of sexual violence and domestic abuse often shape the way a woman sees herself, her future and the world around her. But what if that tragedy could be redeemed […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

The Crummer Graduate School of Business at Rollins College launched the first executive education course focused on direct selling this week in Winter Park, Fla. This inaugural program, in collaboration with the Direct Selling Association (DSA), facilitates the successful integration of new and existing business executives within direct selling companies and delivers a thorough onboarding […]

The Crummer Graduate School of Business at Rollins College launched the first executive education course focused on direct selling this week in Winter Park, Fla. This inaugural program, in collaboration with the Direct Selling Association (DSA), facilitates the successful integration of new and existing business executives within direct selling companies and delivers a thorough onboarding […]