Scentsy Founded: 2004 Headquarters: Meridian, ID Top Executives: Orville Thompson, CEO, Heidi Thompson, CEO Products: Fragrance and home decor Through 15 years of gains and a few dips, Scentsy stays the course with a record year of growth. When Scentsy was first founded by Orville and Heidi Thompson in 2004, the company operated out of […]

Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people. The Coronavirus is sending our global economy on a detour that will likely be longer than most of us would have predicted six months ago. The effects on production, revenue and employment are already significant, and we […]

DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands […]

If necessity is the mother of all invention, we can expect a mother lode. The direct selling industry has never faced the likes of a crisis that we are all going through with COVID-19. Still, companies are rising to the occasion—sending employees home to work virtually, conducting meetings through video conferencing, holding distance events and […]

As the COVID-19 pandemic continues to wreak havoc in the medical and business community, direct sales companies face the added pressure of ensuring that their independent sales representatives are not seeking to boost sales by making unauthorized health claims related to the coronavirus. Statements that imply or expressly claim that a product can treat or […]

Tupperware Brands Corporation shares are down over 20 percent in pre-market trading today following the launch of an investigation into the company’s financial accounting by Shareholder Rights Law Firm Johnson Fistel, LLP. Johnson Fistel is investigating potential violations of the federal securities laws by Tupperware and its officers and directors following yesterday’s announcement by Tupperware […]

Tupperware Brands Corporation shares are down over 20 percent in pre-market trading today following the launch of an investigation into the company’s financial accounting by Shareholder Rights Law Firm Johnson Fistel, LLP. Johnson Fistel is investigating potential violations of the federal securities laws by Tupperware and its officers and directors following yesterday’s announcement by Tupperware […]

Retail Success, LLC announced its acquisition of ByDesign Technologies, LLC, a provider of business management tools for the direct selling industry. The acquisition is part of Retail Success’ planned expansion into the direct selling, retail and gig economy spaces. The combined organization serves a worldwide customer base across a variety of vertical markets. “ByDesign Technologies […]

Retail Success, LLC announced its acquisition of ByDesign Technologies, LLC, a provider of business management tools for the direct selling industry. The acquisition is part of Retail Success’ planned expansion into the direct selling, retail and gig economy spaces. The combined organization serves a worldwide customer base across a variety of vertical markets. “ByDesign Technologies […]

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and […]

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and […]

THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]