For the first time, Avon UK products will be available on Amazon. This new omnichannel approach is part of the company’s new “Embrace your Power” branding and an effort to boost its digital footprint and modernize its market identity.
Let’s be real, if your product is not on Amazon, customers think you’re weird. Amazon is not where the world is going—the world and consumers are already there.
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available […]
This week’s Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the past two days—July 15 and 16—Prime Day sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event. Global […]
The Delhi High Court has banned e-commerce giants including Amazon and Flipkart from selling Amway and Oriflame products on their platform without prior consent. Amway and Oriflame, along with multi-level marketing company Modicare, filed a complaint against e-commerce platforms such as Amazon, Flipkart, 1MG, and Snapdeal for selling products on their platforms at discounted prices, […]
Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile […]
Amazon recently announced the expansion of its Delivery Service Partner program in the US with a new incentive for current Amazon employees to start a small business owning and operating a package delivery company. The new incentive will fund the startup costs, up to $10,000, as well as the equivalent of three months of the […]
Walmart, the biggest retailer in the world, will now offer shoppers the option to have their online orders delivered the next day. The announcement comes just a few weeks after Amazon announced plans to spend $800 million for one-day delivery for all Amazon Prime members. Walmart said it is rolling out next-day delivery in Phoenix, Las Vegas and Southern […]
It feels like opening day! Or a Broadway premiere. Or the first day of a new job. The excitement is there, palpable. It’s the future— the potential, excitement, fear, danger, and thrill of something new and unknown. That is what I am hearing from direct selling executives across the country as we take the next […]
Amazon’s recent announcement of one-day shipping for its Prime members will put new pressure on retailers and direct sellers to meet shoppers’ delivery expectations. The e-commerce company announced last Thursday that it will be making one-day shipping the standard for all Amazon Prime members, expecting to spend $800 million during the second quarter of this year to […]
Take note, direct sellers. A new survey reveals that Amazon is winning over beauty consumers in search of glamour, gorgeousness and great skin. According to the findings of the Stella Rising Glimmer Report – Searching for Beauty, seven out of ten beauty shoppers (71%) say that Amazon is their top destination to purchase beauty products. Other […]