The Beachbody Company, Inc., now known as BODi, will offer four exclusive fitness bundles to be available for purchase during Amazon’s Prime Day on July 16-17, 2024. Partnering with fitness equipment supplier CAP Barbell, BODi will offer a unique offer code for customers who purchase one of the bundles that will give them lifetime access to one free digital purchase of a BODi program, up to a $59.95 value. After purchasing, customers will redeem the offer on the BODi website.
“Prime Day is one of the best opportunities to find value, and there’s nothing more valuable than sparking healthy habits and transforming your body,” said Carl Daikeler, BODi Co-Founder and CEO. “We are thrilled to partner with CAP Barbell and create this offer for people who are motivated to get real results. These bundles are a fantastic opportunity to jumpstart anyone’s summer fitness routine.”
BODi’s partnership with Amazon is reflective of a broader trend within the industry to embrace goliath retailers like Amazon and Walmart as part of their marketing plan. This shift became most apparent in 2022, as companies became aware of the importance of protecting their brand reputation from unauthorized sellers and the power of leveraging the platforms as search engines that could drive new traffic to their products.
“CAP is thankful to partner with two industry leaders in Amazon and BODi to bring customers what they need to reach their health and fitness goals,” said Curt Reynolds, CAP Barbell VP Sales & Product Development. “It is a powerful solution to bundle BODi’s proven health and fitness programs along with the CAP equipment needed for those programs and being able to offer it via Amazon on Prime Day. With their best-in-class service and delivery, these bundles are an exceptional value for the customer.”
