The Board of Directors of Seldia, the European Direct Selling Association, today announced that Laure Alexandre has been appointed executive director.
Alexandre is an experienced EU public affairs specialist. She has 14 years of expertise in health and consumer policies, as well as in advertising principles, accumulated from previous positions at the European Advertising Standard Alliance and at Spirits Europe.
“I am confident that with her extensive background and professional experience, Laure will be an asset for Seldia and will lead the association with skills and professionalism,” said Seldia Chairman Philippe Jacquelinet.
Alexandre will be responsible for the Seldia office in Brussels. She will lead the organization’s strategy with the objective of defending the interests of its members, as well as promoting the direct selling channel as one of the main providers of independent job opportunities—a fact particularly relevant during these economically challenging times.