International fragrance and home décor company Scentsy today announced that it is teaming up with Disney to create a variety of fragrance products and scented plush toys featuring Mickey and Minnie Mouse, Hundred Acre Wood, Disney Princess and Disney•PixarFinding Nemo.
The collaboration, which will allow more than 100,000 Independent Scentsy Consultants across 11 countries to sell the Disney Collection, was unveiled at the Scentsy Family Reunion, the Meridian, Idaho-based company’s annual convention.
“We’ve worked very closely with the Disney product design team to deliver an incredible lineup of characters with signature fragrances that fit within the imaginative storytelling of the Disney brand,” said Heidi Thompson, Scentsy president and co-owner. “We couldn’t be more excited for Scentsy to align with Disney, one of the world’s best, family-oriented brands. We know Scentsy Consultants and customers around the world will be thrilled.”
Several special-edition products will launch throughout the end of July and beginning of August, with the full Disney Collection available for purchase through Independent Scentsy Consultants starting Sept. 1, 2018.
“We couldn’t find a brand that better matches our aspirations and values,” said Orville Thompson, Scentsy co-owner and CEO. “’Family-friendly, industry-leading, creative, artistic, to warm, enliven and inspire’ are words from Scentsy’s mission statement, but these words could be used to describe the standards Disney has set for the world. Where Disney creates powerful memories through parks and entertainment, our products will help people remember and re-live those experiences through fragrance.”