Peekaboo Beans Officially Launches in U.S.

Peekaboo Beans, the British Columbia-based retailer of ethically sourced children’s apparel, recently announced it has officially launched the first phase of its business in the United States.

“We are very excited to report that our customer website is fully integrated for U.S. shopping, along with a fully functional US Stylist portal,” said Traci Costa, Founder and Chief Executive Officer of Peekaboo Beans. “This is a huge milestone achieved by the company. In addition, our first successful launch tradeshow in Salt Lake City resulted in more than 60 potential Stylist sign-ups and hundreds of leads.”

Peekaboo Beans has also partnered with NapTime Creative to launch a targeted digital media strategy and will be attending the following three tradeshows next month: Baby Show Expo in Clifton, NJ; Ultimate Women’s Expo in Chicago, IL; and the Ultimate Women’s Expo in Edison, NJ.

Along with continued strategic growth in Canada, the company has been focused on expansion into the United States through the development of a U.S. independent sales network of Stylists to increase revenue and improve margins.

“The direct sales industry in the United States is a 36-billion-dollar industry, and 1 in 7 households operates a direct sales business in the United States, which provides us with an exciting opportunity,” said Costa. “With these initial efforts, we are poised for hypergrowth.”

Earlier this month, Peekaboo Beans engaged the services of ServiceQuest, a direct selling business incubator, to help strategically execute its planned expansion into the United States. ServiceQuest, which has a roster of clients that includes Avon, Scentsy, Amway, Origami Owl and PartyLite Gifts, helps direct-selling companies create global strategies to drive overall company growth and success.