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Plexus Donates More Than $500,000 and 2,360 Volunteer Hours in 2019

January 30, 2020 by DSN Staff Leave a Comment

Plexus Worldwide® is thanking its employees and customers who donated more than $500,000 and 2,360 volunteer hours in 2019 to help those less fortunate.

The company’s philanthropic department had a successful year, contributing thousands of volunteer hours and donations to awareness campaigns that benefit nonprofits.

“There is no greater joy than donating time to help those in need, and Plexus is proud to give back to the communities that helped us grow over the past decade,” said Tarl Robinson, founder and CEO. “To help all our employees understand the value of giving back, Plexus initiated a program that provides every employee with 16 hours of paid volunteer time a year and I am proud of how enthusiastically employees have embraced this new spirit of giving.”

Through the support of Plexus, employees volunteered over 700 times in 2019, doing work such as refurbishing bicycles, packaging food boxes and organizing donated presents. In addition, Plexus sponsored two service weeks with St. Mary’s Food Bank, in which more than half of its employees participated during each event.

In the Phoenix area alone, Plexus employees volunteered more than 2,360 hours to help nonprofits on two dozen campaigns, with hundreds more hours donated by employees in Canada and Australia. In addition, Plexus donated $500,000 in cash and in-kind donations to more than a dozen nonprofits including Cancer Support Community Arizona, The Salvation Army and Phoenix Children’s Hospital.

In addition, Plexus’ Nourish One® Initiative helps families in need by providing a donation for every bag sold from the Plexus Lean™ meal replacement product line. In 2019, Plexus contributed funding for over 6-million meals to Feeding America and Mary’s Meals, an international organization dedicated to wiping out food insecurity.

“Our vision to spread health and happiness extends beyond our community to people across the country and around the globe and this initiative allows us to multiply our donations by giving Ambassadors and customers a way to get involved,” said Alec Clark, founder and president.

With a deep commitment to Corporate Social Responsibility, Plexus regularly provides in-kind donations to community nonprofits, including 1,735 school backpacks to Arizona Helping Hands and The Society of St. Vincent de Paul. At year-end, Plexus donated 2,000 Breast Chek Kits, the company’s foundational product, to Esperanca, a Phoenix-based non-profit which will use the kits to educate women in low income and underserved communities.

“We are so thankful for the overwhelming support of our employees and we’re optimistic that our outreach in the community will continue to grow in 2020,” said Mary Ann Luciano, Vice President of Philanthropy.

Luciano leads a dedicated Philanthropy team that identifies nonprofits in need of assistance which fit Plexus’ values, arranges company volunteer projects and coordinates donation drives. The company’s dedication to the community is one reason Direct Selling News listed Plexus as one of the Best Places to Work for the last three years in a row.

In 2019, Plexus was recognized for its commitment to community stewardship by several organizations, including Cancer Support Community Arizona, which selected Plexus as its “Corporate Partner of the Year.” The company’s philanthropic efforts were also noted as one reason it was selected as the top honoree for the 2019 Scottsdale Chamber of Commerce Sterling Awards in the Big Business category.

Filed Under: Daily News Tagged With: Alec Clark, Cancer Support Community Arizona, Feeding America, Mary Ann Luciano, Mary’s Meals, Phoenix Children’s Hospital, Plexus, Plexus Lean, Plexus Worldwide, Plexus’ Nourish One®, St. Mary’s Food Bank, Tarl Robinson, The Salvation Army

Plexus Donates More Than $500,000 and 2,360 Volunteer Hours in 2019

January 30, 2020 by DSNstaff Leave a Comment

Plexus Worldwide® is thanking its employees and customers who donated more than $500,000 and 2,360 volunteer hours in 2019 to help those less fortunate.

The company’s philanthropic department had a successful year, contributing thousands of volunteer hours and donations to awareness campaigns that benefit nonprofits.

“There is no greater joy than donating time to help those in need, and Plexus is proud to give back to the communities that helped us grow over the past decade,” said Tarl Robinson, founder and CEO. “To help all our employees understand the value of giving back, Plexus initiated a program that provides every employee with 16 hours of paid volunteer time a year and I am proud of how enthusiastically employees have embraced this new spirit of giving.”

Through the support of Plexus, employees volunteered over 700 times in 2019, doing work such as refurbishing bicycles, packaging food boxes and organizing donated presents. In addition, Plexus sponsored two service weeks with St. Mary’s Food Bank, in which more than half of its employees participated during each event.

In the Phoenix area alone, Plexus employees volunteered more than 2,360 hours to help nonprofits on two dozen campaigns, with hundreds more hours donated by employees in Canada and Australia. In addition, Plexus donated $500,000 in cash and in-kind donations to more than a dozen nonprofits including Cancer Support Community Arizona, The Salvation Army and Phoenix Children’s Hospital.

In addition, Plexus’ Nourish One® Initiative helps families in need by providing a donation for every bag sold from the Plexus Lean™ meal replacement product line. In 2019, Plexus contributed funding for over 6-million meals to Feeding America and Mary’s Meals, an international organization dedicated to wiping out food insecurity.

“Our vision to spread health and happiness extends beyond our community to people across the country and around the globe and this initiative allows us to multiply our donations by giving Ambassadors and customers a way to get involved,” said Alec Clark, founder and president.

With a deep commitment to Corporate Social Responsibility, Plexus regularly provides in-kind donations to community nonprofits, including 1,735 school backpacks to Arizona Helping Hands and The Society of St. Vincent de Paul. At year-end, Plexus donated 2,000 Breast Chek Kits, the company’s foundational product, to Esperanca, a Phoenix-based non-profit which will use the kits to educate women in low income and underserved communities.

“We are so thankful for the overwhelming support of our employees and we’re optimistic that our outreach in the community will continue to grow in 2020,” said Mary Ann Luciano, Vice President of Philanthropy.

Luciano leads a dedicated Philanthropy team that identifies nonprofits in need of assistance which fit Plexus’ values, arranges company volunteer projects and coordinates donation drives. The company’s dedication to the community is one reason Direct Selling News listed Plexus as one of the Best Places to Work for the last three years in a row.

In 2019, Plexus was recognized for its commitment to community stewardship by several organizations, including Cancer Support Community Arizona, which selected Plexus as its “Corporate Partner of the Year.” The company’s philanthropic efforts were also noted as one reason it was selected as the top honoree for the 2019 Scottsdale Chamber of Commerce Sterling Awards in the Big Business category.

Filed Under: Daily News Tagged With: Alec Clark, Cancer Support Community Arizona, Feeding America, Mary Ann Luciano, Mary’s Meals, Phoenix Children’s Hospital, Plexus, Plexus Lean, Plexus Worldwide, Plexus’ Nourish One®, St. Mary’s Food Bank, Tarl Robinson, The Salvation Army

Amaury Vergara Zatarain Appointed President of OMNILIFE CHIVAS Group

January 30, 2020 by DSN Staff Leave a Comment

Amaury Vergara Zatarain has been appointed president of the OMNILIFE CHIVAS Group.

At a meeting held in Guadalajara on January 22, 2020, the OMNILIFE CHIVAS Group’s Board of Directors decided on the appointment as a result of the Group’s achievements since August 2018 when Amaury was appointed executive vice president and general manager.

According to the Board, during that time OMNILIFE Group has been renewed and has generated important changes in the way things have been done in the company, particularly in respect to growth in sales, profitability, territorial expansion and connection with the existing OMNILIFE distributors in the 21 countries where the company has presence. There has also been restructuring and strengthening of Club Deportivo Guadalajara.

“I am aware of the great responsibility I have inherited and will continue day in day out with the great legacy initiated by our founding president Don Jorge Vergara,” said Amaury.

Filed Under: Daily News Tagged With: Amaury Vergara Zatarain, Club Deportivo, Don Jorge Vergara, Omnilife, OMNILIFE CHIVAS Group

Amaury Vergara Zatarain Appointed President of OMNILIFE CHIVAS Group

January 30, 2020 by DSNstaff Leave a Comment

Amaury Vergara Zatarain has been appointed president of the OMNILIFE CHIVAS Group.

At a meeting held in Guadalajara on January 22, 2020, the OMNILIFE CHIVAS Group’s Board of Directors decided on the appointment as a result of the Group’s achievements since August 2018 when Amaury was appointed executive vice president and general manager.

According to the Board, during that time OMNILIFE Group has been renewed and has generated important changes in the way things have been done in the company, particularly in respect to growth in sales, profitability, territorial expansion and connection with the existing OMNILIFE distributors in the 21 countries where the company has presence. There has also been restructuring and strengthening of Club Deportivo Guadalajara.

“I am aware of the great responsibility I have inherited and will continue day in day out with the great legacy initiated by our founding president Don Jorge Vergara,” said Amaury.

Filed Under: Daily News Tagged With: Amaury Vergara Zatarain, Club Deportivo, Don Jorge Vergara, Omnilife, OMNILIFE CHIVAS Group

LifeVantage Revenue Increases 5.3% in Q2 2020

January 29, 2020 by DSN Staff Leave a Comment

LifeVantage Corporation (Nasdaq: LFVN)  reported financial results of $61.2 million for its second quarter ended December 31, 2019.

The company reported a revenue increase of 5.3 percent as compared to $58.2 million in the second quarter of fiscal 2019.

  • Revenue in the Americas for the second quarter increased 4.3 percent compared to the second quarter of fiscal 2019 and
  • Revenue in the Asia/Pacific and Europe region increased 7.8 percent—including 4.7 percent growth in Japan—compared to the second quarter of fiscal 2019.
  • Total active accounts increased 0.6 percent sequentially to 182,000, while declining year over year by 1.1 percent.

“We are pleased with our strong revenue growth and profit performance during the second quarter,” said LifeVantage President and Chief Executive Officer Darren Jensen. “We generated over 5 percent year over year revenue growth, 82 percent year over year growth of adjusted EBITDA and 138 percent adjusted EPS growth over the prior year period.

Jensen noted the U.S. launch of the company’s newest addition to its flagship Protandim® product line, Protandim® NAD Synergizer™, was a significant success and lifted sales across the entire family of Protandim® products during the quarter. Additionally, the company saw strong sales growth in our Asia Pacific and Europe region and enjoyed a strong launch in New Zealand during the quarter, leveraging existing business in Australia.

For the first six months of fiscal 2020, LifeVantage reported revenue of $117.5 million, an increase of 3.2 percent as compared to $113.8 million for the first six months of fiscal 2019. Revenue in the Americas for the first six months of fiscal 2020 increased 1.1 percent compared to the first six months of fiscal 2019 and revenue in the Asia/Pacific and Europe region increased 9.1 percent compared to the first six months of fiscal 2019.

To read the full LifeVantage Q2 2020 financial report, click here.

Filed Under: Daily News Tagged With: Darren Jensen, LifeVantage Corporation

LifeVantage Revenue Increases 5.3% in Q2 2020

January 29, 2020 by DSNstaff Leave a Comment

LifeVantage Corporation (Nasdaq: LFVN)  reported financial results of $61.2 million for its second quarter ended December 31, 2019.

The company reported a revenue increase of 5.3 percent as compared to $58.2 million in the second quarter of fiscal 2019.

  • Revenue in the Americas for the second quarter increased 4.3 percent compared to the second quarter of fiscal 2019 and
  • Revenue in the Asia/Pacific and Europe region increased 7.8 percent—including 4.7 percent growth in Japan—compared to the second quarter of fiscal 2019.
  • Total active accounts increased 0.6 percent sequentially to 182,000, while declining year over year by 1.1 percent.

“We are pleased with our strong revenue growth and profit performance during the second quarter,” said LifeVantage President and Chief Executive Officer Darren Jensen. “We generated over 5 percent year over year revenue growth, 82 percent year over year growth of adjusted EBITDA and 138 percent adjusted EPS growth over the prior year period.

Jensen noted the U.S. launch of the company’s newest addition to its flagship Protandim® product line, Protandim® NAD Synergizer™, was a significant success and lifted sales across the entire family of Protandim® products during the quarter. Additionally, the company saw strong sales growth in our Asia Pacific and Europe region and enjoyed a strong launch in New Zealand during the quarter, leveraging existing business in Australia.

For the first six months of fiscal 2020, LifeVantage reported revenue of $117.5 million, an increase of 3.2 percent as compared to $113.8 million for the first six months of fiscal 2019. Revenue in the Americas for the first six months of fiscal 2020 increased 1.1 percent compared to the first six months of fiscal 2019 and revenue in the Asia/Pacific and Europe region increased 9.1 percent compared to the first six months of fiscal 2019.

To read the full LifeVantage Q2 2020 financial report, click here.

Filed Under: Daily News Tagged With: Darren Jensen, LifeVantage Corporation

Mary Kay Inc. Celebrates Milestone Anniversaries Around the World

January 29, 2020 by DSN Staff Leave a Comment

In 2020, Mary Kay Inc. will celebrate milestone anniversaries in some of its most important markets around the globe.

The iconic Mary Kay Ash, with humble roots in small town, Texas, founded her namesake brand in 1963. The brand quickly developed into a worldwide phenomenon with millions of independent beauty consultants in nearly 40 countries. While beauty trends come and go, Mary Kay owes its staying power to something that never goes out of style: female empowerment and a greater purpose to do good.

“While our innovative skin care, on-trend color cosmetics, fragrances and body care products have been loved for more than 56 years by millions of consumers around the world, our company was founded with much more than lipstick in mind,” said Deborah Gibbins, chief operating officer at Mary Kay. “Our founder, Mary Kay Ash, built her dream company with two goals: create economic independence for women through entrepreneurship and make the world a better place.”

Mary Kay Ash’s original vision continues to shine. Her proven business model has helped countless women develop or refine their entrepreneurship acumen through a values-based company with staying power. And Mary Kay is committed to supporting women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors from domestic abuse, beautifying our communities, encouraging children to follow their dreams and much more.

In 2020, the below markets will celebrate their milestone anniversaries with festivities, volunteer opportunities and special events with their employees and independent sales force:

5 Years

Colombia

10 Years

Armenia

15 Years

Moldova

20 Years

Kazakhstan

Malaysia

Philippines

Slovakia

25 Years

China

Portugal

40 Years

Argentina

Filed Under: Daily News Tagged With: Deborah Gibbins, Mary Kay Ash, Mary Kay Inc

Mary Kay Inc. Celebrates Milestone Anniversaries Around the World

January 29, 2020 by DSNstaff Leave a Comment

In 2020, Mary Kay Inc. will celebrate milestone anniversaries in some of its most important markets around the globe.

The iconic Mary Kay Ash, with humble roots in small town, Texas, founded her namesake brand in 1963. The brand quickly developed into a worldwide phenomenon with millions of independent beauty consultants in nearly 40 countries. While beauty trends come and go, Mary Kay owes its staying power to something that never goes out of style: female empowerment and a greater purpose to do good.

“While our innovative skin care, on-trend color cosmetics, fragrances and body care products have been loved for more than 56 years by millions of consumers around the world, our company was founded with much more than lipstick in mind,” said Deborah Gibbins, chief operating officer at Mary Kay. “Our founder, Mary Kay Ash, built her dream company with two goals: create economic independence for women through entrepreneurship and make the world a better place.”

Mary Kay Ash’s original vision continues to shine. Her proven business model has helped countless women develop or refine their entrepreneurship acumen through a values-based company with staying power. And Mary Kay is committed to supporting women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors from domestic abuse, beautifying our communities, encouraging children to follow their dreams and much more.

In 2020, the below markets will celebrate their milestone anniversaries with festivities, volunteer opportunities and special events with their employees and independent sales force:

5 Years

Colombia

10 Years

Armenia

15 Years

Moldova

20 Years

Kazakhstan

Malaysia

Philippines

Slovakia

25 Years

China

Portugal

40 Years

Argentina

Filed Under: Daily News Tagged With: Deborah Gibbins, Mary Kay Ash, Mary Kay Inc

CCPA: What Brands Need to Know About California’s New Privacy Law

January 29, 2020 by DSN Staff Leave a Comment

On Jan. 1, the California Consumer Privacy Act (CCPA) went into effect.

The new law—the “first consumer privacy act in the country,” as one California legislator put it—requires U.S. companies to implement privacy initiatives like those of the European Union’s General Data Protection Regulation (GDPR), affording California residents unparalleled data privacy rights.

With the CCPA in place, brands are looking for guidance on what it takes to be compliant. Andy Green of Varonis.com summarized the critical components of the legislation, including which consumers and businesses it covers, important dates, risks, fees, and how to accelerate and simplify a brand’s journey to becoming CCPA-ready now—and compliant into the future.

What Is It?

The CCPA is a law designed to protect the data privacy rights of citizens living in California. In short, the law forces companies to provide more information to consumers about what’s being done with their data and gives them more control over the sharing of their data. The real issue that the law addresses is that most consumers don’t realize that their personal information is being shared or sold to others. This act ensures that they are given the chance to opt-out of having their information used in a way that they disapprove of.

No other U.S. state has provided its citizens with GDPR-like protections, which include a transparency right that requires companies to inform consumers about the data collected and shared, and gives them a right to access, to delete and to opt-out.

When Does the Legislation Go into Effect?

The CCPA has been a long time coming. The legislation was originally approved by Governor Brown in June of 2018. Several amendments were kicked around by the legislators. The law was finalized last fall but with a few minor tweaks. Employers can breathe a sigh of relief with a last-minute change to the bill excluding employees from the CCPA—i.e., consent rules and right to delete won’t apply to workers.

Who Does the CCPA Affect?

The CCPA covers any “business”—for-profit legal entity—that collects and sells consumer “personal information.” There are a few exemptions. The legislators set a minimal bar in terms of revenue and the number of consumer records being processed for the CCPA to kick in. A company has to meet one of the following for the CCPA to apply:

  • Have $25 million or more in annual revenue; or
  • Possess the personal data of more than 50,000 “consumers, households, or devices” or
  • Earn more than half of its annual revenue selling consumers’ personal data.

The California lawmakers wanted to exempt certain health and financial companies that are already under federal data security laws. So the CCPA doesn’t apply to:

  • Health providers and insurers already under HIPAA
  • Banks and financial companies covered by Gramm-Leach-Bliley
  • Credit reporting agencies (Equifax, TransUnion, etc.) that are under the Fair Credit Reporting Act

Important CCPA Definitions to Understand

Like the EU’s GDPR, the CCPA gives consumers important new rights: a right to knowing (or “transparency”) about how the data is being used, a right to access and a right to opt-out of having their data sold (opt-in for minors) to third parties.

In short, businesses have to inform consumers about categories of information that will be collected and the purpose for which it’s being collected—at or before the point the information is taken. Consumers can, of course, refuse consent.

But if the consumer agrees to the data collection, they have additional rights. They can make an access request for their personal information to find out in more detail about the specific pieces of information held by the business and the third parties that received their information. They also have a right to delete their information (with some exceptions).

One more point that is very important: if consumers exercise any of their rights, they can’t be discriminated against by being denied goods or services.

CCPA and Personal Information

The CCPA applies to personal information that “identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” In the world of data compliance laws, this’s about a broad as personally identifiable information (PII) gets. The words “relates” or “reasonably linked” open up a very large class of non-traditional identifiers—beyond name, address, social security number.

Just to make sure that companies have grokked what is going on, the legislators listed a few specific examples, including:

  • Email address
  • Online handles
  • IP address
  • Biometric information
  • Geolocation data
  • Browsing and search history

How is the California Consumer Privacy Act Enforced?

The California Attorney General will enforce the CCPA. But there’s an interesting twist to enforcement. The CCPA provides for a “private right of action” in instances where there’s theft or disclosure of non-encrypted or non-redacted personal information.

Real-World CCPA Penalties

In plain English, this means that consumers and their private attorneys can bring a legal action for statutory damages ranging from $100 to $750 per violation or actual damages, whichever is greater. Keep in mind that with statutory damages, consumers don’t have to prove that they incurred that actual financial loss, but only have to show the company violated that law! Yes, the CCPA is a big deal for data privacy attorneys, and companies should be wary of the potential for class-action suits.

CCPA Preparation

With that in mind, preparation for CCPA is not all that different from for preparing for the EU’s GDPR—though the GDPR certainly has stricter security requirements on the books. In fact, our GDPR whitepaper has a good overall plan for tackling the CCPA’s security and privacy requirements. If we had to summarize what you need to do in a few short sentences, it’s this:

Groundwork

  1. Identify and classify your data assets: find out where the CCPA personal information is located and whether the data is at risk by checking access permissions.
  2. Dig deeper into the CCPA personal data to identify those folders that are rarely accessed. Stale personal data serves little purpose and is an unnecessary security risk!

Implementation

  1. After analyzing the personal data and their permissions, put in place the right permissions. A very effective security measure is to limit data access to those who need it as part of their job or Role-based Access Controls.
  2. Archive or delete stale personal data.
  3. Implement a program to monitor personal data against outside threats and unauthorized access.
  4. Maintain the security and privacy of the personal data by continually reviewing the data and its permissions.

Maintain

  1. Be on the lookout for new cyber threats and adjust privacy and security as needed.
  2. Return to step 1! You’re never really done with CCPA or any other kind of compliance standard—you’re always in some phase.

The CCPA also has requirements for consumer access and the deletion of their data. However, if you’ve done the work of classifying personal data, this step should not necessarily be a burden, particularly if you have the right technology.

The Future of Data Privacy and Security: CCPA’s Legacy

The CCPA is already making waves. With Washington still not providing leadership at the federal level, it’s not surprising that other states have taken a cue from California and drafted their own privacy laws. There are already several CCPA copycat laws from New York, Massachusetts, Maryland, North Dakota and other states. And if you look at a recent proposal from US executives for a federal privacy law, it bears more than a passing resemblance to the CCPA.

Change is coming, whether from your own state or eventually at the federal level. Companies should play it smart by aligning their data security and privacy practices with the CCPA. Specifically, they should have programs and technologies to classify personal data, protect it and then constantly monitor and analyze for threats.

Filed Under: Daily News Tagged With: California Consumer Privacy Act, CCPA, Data Privacy and Security

CCPA: What Brands Need to Know About California’s New Privacy Law

January 29, 2020 by DSNstaff Leave a Comment

On Jan. 1, the California Consumer Privacy Act (CCPA) went into effect.

The new law—the “first consumer privacy act in the country,” as one California legislator put it—requires U.S. companies to implement privacy initiatives like those of the European Union’s General Data Protection Regulation (GDPR), affording California residents unparalleled data privacy rights.

With the CCPA in place, brands are looking for guidance on what it takes to be compliant. Andy Green of Varonis.com summarized the critical components of the legislation, including which consumers and businesses it covers, important dates, risks, fees, and how to accelerate and simplify a brand’s journey to becoming CCPA-ready now—and compliant into the future.

What Is It?

The CCPA is a law designed to protect the data privacy rights of citizens living in California. In short, the law forces companies to provide more information to consumers about what’s being done with their data and gives them more control over the sharing of their data. The real issue that the law addresses is that most consumers don’t realize that their personal information is being shared or sold to others. This act ensures that they are given the chance to opt-out of having their information used in a way that they disapprove of.

No other U.S. state has provided its citizens with GDPR-like protections, which include a transparency right that requires companies to inform consumers about the data collected and shared, and gives them a right to access, to delete and to opt-out.

When Does the Legislation Go into Effect?

The CCPA has been a long time coming. The legislation was originally approved by Governor Brown in June of 2018. Several amendments were kicked around by the legislators. The law was finalized last fall but with a few minor tweaks. Employers can breathe a sigh of relief with a last-minute change to the bill excluding employees from the CCPA—i.e., consent rules and right to delete won’t apply to workers.

Who Does the CCPA Affect?

The CCPA covers any “business”—for-profit legal entity—that collects and sells consumer “personal information.” There are a few exemptions. The legislators set a minimal bar in terms of revenue and the number of consumer records being processed for the CCPA to kick in. A company has to meet one of the following for the CCPA to apply:

  • Have $25 million or more in annual revenue; or
  • Possess the personal data of more than 50,000 “consumers, households, or devices” or
  • Earn more than half of its annual revenue selling consumers’ personal data.

The California lawmakers wanted to exempt certain health and financial companies that are already under federal data security laws. So the CCPA doesn’t apply to:

  • Health providers and insurers already under HIPAA
  • Banks and financial companies covered by Gramm-Leach-Bliley
  • Credit reporting agencies (Equifax, TransUnion, etc.) that are under the Fair Credit Reporting Act

Important CCPA Definitions to Understand

Like the EU’s GDPR, the CCPA gives consumers important new rights: a right to knowing (or “transparency”) about how the data is being used, a right to access and a right to opt-out of having their data sold (opt-in for minors) to third parties.

In short, businesses have to inform consumers about categories of information that will be collected and the purpose for which it’s being collected—at or before the point the information is taken. Consumers can, of course, refuse consent.

But if the consumer agrees to the data collection, they have additional rights. They can make an access request for their personal information to find out in more detail about the specific pieces of information held by the business and the third parties that received their information. They also have a right to delete their information (with some exceptions).

One more point that is very important: if consumers exercise any of their rights, they can’t be discriminated against by being denied goods or services.

CCPA and Personal Information

The CCPA applies to personal information that “identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” In the world of data compliance laws, this’s about a broad as personally identifiable information (PII) gets. The words “relates” or “reasonably linked” open up a very large class of non-traditional identifiers—beyond name, address, social security number.

Just to make sure that companies have grokked what is going on, the legislators listed a few specific examples, including:

  • Email address
  • Online handles
  • IP address
  • Biometric information
  • Geolocation data
  • Browsing and search history

How is the California Consumer Privacy Act Enforced?

The California Attorney General will enforce the CCPA. But there’s an interesting twist to enforcement. The CCPA provides for a “private right of action” in instances where there’s theft or disclosure of non-encrypted or non-redacted personal information.

Real-World CCPA Penalties

In plain English, this means that consumers and their private attorneys can bring a legal action for statutory damages ranging from $100 to $750 per violation or actual damages, whichever is greater. Keep in mind that with statutory damages, consumers don’t have to prove that they incurred that actual financial loss, but only have to show the company violated that law! Yes, the CCPA is a big deal for data privacy attorneys, and companies should be wary of the potential for class-action suits.

CCPA Preparation

With that in mind, preparation for CCPA is not all that different from for preparing for the EU’s GDPR—though the GDPR certainly has stricter security requirements on the books. In fact, our GDPR whitepaper has a good overall plan for tackling the CCPA’s security and privacy requirements. If we had to summarize what you need to do in a few short sentences, it’s this:

Groundwork

  1. Identify and classify your data assets: find out where the CCPA personal information is located and whether the data is at risk by checking access permissions.
  2. Dig deeper into the CCPA personal data to identify those folders that are rarely accessed. Stale personal data serves little purpose and is an unnecessary security risk!

Implementation

  1. After analyzing the personal data and their permissions, put in place the right permissions. A very effective security measure is to limit data access to those who need it as part of their job or Role-based Access Controls.
  2. Archive or delete stale personal data.
  3. Implement a program to monitor personal data against outside threats and unauthorized access.
  4. Maintain the security and privacy of the personal data by continually reviewing the data and its permissions.

Maintain

  1. Be on the lookout for new cyber threats and adjust privacy and security as needed.
  2. Return to step 1! You’re never really done with CCPA or any other kind of compliance standard—you’re always in some phase.

The CCPA also has requirements for consumer access and the deletion of their data. However, if you’ve done the work of classifying personal data, this step should not necessarily be a burden, particularly if you have the right technology.

The Future of Data Privacy and Security: CCPA’s Legacy

The CCPA is already making waves. With Washington still not providing leadership at the federal level, it’s not surprising that other states have taken a cue from California and drafted their own privacy laws. There are already several CCPA copycat laws from New York, Massachusetts, Maryland, North Dakota and other states. And if you look at a recent proposal from US executives for a federal privacy law, it bears more than a passing resemblance to the CCPA.

Change is coming, whether from your own state or eventually at the federal level. Companies should play it smart by aligning their data security and privacy practices with the CCPA. Specifically, they should have programs and technologies to classify personal data, protect it and then constantly monitor and analyze for threats.

Filed Under: Daily News Tagged With: California Consumer Privacy Act, CCPA, Data Privacy and Security

Arbonne Earns B Corporation Certification To Kick Off 40th Anniversary Year

January 28, 2020 by DSN Staff Leave a Comment

Arbonne International announced its newly earned B Corporation (B Corp) certification, celebrating the brand’s strong environmental commitments to sustainability and responsible corporate citizenship.

Through the certification, Arbonne is committing to not only consider profit but people and the planet, while leading change in the wellness industry.

B Corp certification is the only one of its kind, comprehensively measuring a company’s social and environmental performance, transparency and accountability. Businesses are verified by the nonprofit B Lab for their measurable impact on people and planet, and unlike traditional corporations, are required to consider the impact of their decisions on all stakeholders: customers, workers, communities and the environment. Achieving B Corp certification further signifies Arbonne’s commitment to be a mission-driven company that empowers people to flourish.

With 40 years of expertise, Arbonne continues to pioneer clean, plant-based products. Arbonne’s new brand platform focuses on a holistic approach to healthy living that improves the MIND. BODY. SKIN.™. With 84 percent of the world experiencing stress, Arbonne is looking to address a positive mind-set in tandem with a healthy gut to innovate around the MIND. BODY. SKIN.™ connection, bringing nutrition and skincare to a new frontier.

“Sustainability is a journey, and our B Corp certification is just the beginning,” said Jean-David Schwartz, CEO of Arbonne. “Arbonne is using its business success as a force for good as we build a more inclusive economy for the world. We hold ourselves accountable to support a thriving planet and improved community well-being. We have set impactful goals and will not waiver from our commitments.”

One of Arbonne”s newest sustainability programs is ArbonneCycle™, a new recycling program for its hard-to-recycle packaging and componentry in partnership with TerraCycle®. Arbonne is making strides to empower business leaders and clients to live waste-conscious lives. The program recently launched in the U.S. with plans to expand globally in the future.

“Arbonne’s sustainability pillars that guide all decision making are: Environmental Impact, Employee Welfare, Company Governance, Customer Welfare and Community Impact,” said Schwartz. “Through this major milestone, we voice our commitment to always balance people, planet and profit.”

Through B Corp certification, Arbonne joins a global network of more than 3,000 companies including Patagonia, Toms Shoes, Ben & Jerrys, and Athleta. As a member of this purpose-driven B Community, Arbonne has set its sights on being not only the best in the world, but the best for the world.

“We are proud to welcome Arbonne to our growing community of Certified B Corporations who are redefining success in business to balance both profit and purpose,” said Andy Fyfe, senior manager, B Corp Growth & Activation. “Arbonne’s move to certify as a B Corp signals a wider societal interest in the power of business to provide long-term value for all stakeholders, including workers, community, and the environment.”

Filed Under: Daily News Tagged With: Andy Fyfe, Arbonne International, ArbonneCycle, B Corp certification, Jean-David Schwartz

Arbonne Earns B Corporation Certification To Kick Off 40th Anniversary Year

January 28, 2020 by DSNstaff Leave a Comment

Arbonne International announced its newly earned B Corporation (B Corp) certification, celebrating the brand’s strong environmental commitments to sustainability and responsible corporate citizenship.

Through the certification, Arbonne is committing to not only consider profit but people and the planet, while leading change in the wellness industry.

B Corp certification is the only one of its kind, comprehensively measuring a company’s social and environmental performance, transparency and accountability. Businesses are verified by the nonprofit B Lab for their measurable impact on people and planet, and unlike traditional corporations, are required to consider the impact of their decisions on all stakeholders: customers, workers, communities and the environment. Achieving B Corp certification further signifies Arbonne’s commitment to be a mission-driven company that empowers people to flourish.

With 40 years of expertise, Arbonne continues to pioneer clean, plant-based products. Arbonne’s new brand platform focuses on a holistic approach to healthy living that improves the MIND. BODY. SKIN.™. With 84 percent of the world experiencing stress, Arbonne is looking to address a positive mind-set in tandem with a healthy gut to innovate around the MIND. BODY. SKIN.™ connection, bringing nutrition and skincare to a new frontier.

“Sustainability is a journey, and our B Corp certification is just the beginning,” said Jean-David Schwartz, CEO of Arbonne. “Arbonne is using its business success as a force for good as we build a more inclusive economy for the world. We hold ourselves accountable to support a thriving planet and improved community well-being. We have set impactful goals and will not waiver from our commitments.”

One of Arbonne”s newest sustainability programs is ArbonneCycle™, a new recycling program for its hard-to-recycle packaging and componentry in partnership with TerraCycle®. Arbonne is making strides to empower business leaders and clients to live waste-conscious lives. The program recently launched in the U.S. with plans to expand globally in the future.

“Arbonne’s sustainability pillars that guide all decision making are: Environmental Impact, Employee Welfare, Company Governance, Customer Welfare and Community Impact,” said Schwartz. “Through this major milestone, we voice our commitment to always balance people, planet and profit.”

Through B Corp certification, Arbonne joins a global network of more than 3,000 companies including Patagonia, Toms Shoes, Ben & Jerrys, and Athleta. As a member of this purpose-driven B Community, Arbonne has set its sights on being not only the best in the world, but the best for the world.

“We are proud to welcome Arbonne to our growing community of Certified B Corporations who are redefining success in business to balance both profit and purpose,” said Andy Fyfe, senior manager, B Corp Growth & Activation. “Arbonne’s move to certify as a B Corp signals a wider societal interest in the power of business to provide long-term value for all stakeholders, including workers, community, and the environment.”

Filed Under: Daily News Tagged With: Andy Fyfe, Arbonne International, ArbonneCycle, B Corp certification, Jean-David Schwartz

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