![CCPA: What Brands Need to Know About California’s New Privacy Law](https://www.directsellingnews.com/wp-content/uploads/2021/04/iStock-1189581499-225x225.jpg)
On Jan. 1, the California Consumer Privacy Act (CCPA) went into effect. The new law—the “first consumer privacy act in the country,” as one California legislator put it—requires U.S. companies to implement privacy initiatives like those of the European Union’s General Data Protection Regulation (GDPR), affording California residents unparalleled data privacy rights. With the CCPA in […]
![CCPA: What Brands Need to Know About California’s New Privacy Law](https://www.directsellingnews.com/wp-content/uploads/2021/04/iStock-1189581499-225x225.jpg)
On Jan. 1, the California Consumer Privacy Act (CCPA) went into effect. The new law—the “first consumer privacy act in the country,” as one California legislator put it—requires U.S. companies to implement privacy initiatives like those of the European Union’s General Data Protection Regulation (GDPR), affording California residents unparalleled data privacy rights. With the CCPA in […]