DSN Global 100: The Top Direct Selling Companies in the World

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DSN June issue

When we published the DSN Global 100 ranking last year, it was the first time in the history of the industry that a comprehensive list of the top 100 revenue-generating direct selling companies was researched and presented.

When we committed to the project, we committed to do the research necessary to produce a ranking that would reflect the advantages of the direct selling industry. As the trade journal for the direct selling and network marketing executive, we know you hold us to high standards. So with that in mind, we delved into our research, compiling data from financial sources, professional researchers, personal interviews and corporate websites.

Our research is really not an opt-in/opt-out opportunity. Information on publicly held companies serves to form the backbone of credibility to a list that contains so many private companies. When privately held companies submit their information, we enhance the value of strategic objectives to showcase a much more transparent industry; when they do not, we extrapolate the data to the best of our ability and publish it with the appropriate journalistic qualifiers.

For this year’s ranking, we contacted every company that appeared on our 2009 list. We were excited to learn that last year’s offering had made an impact, and more companies willingly participated this time around. In fact, only a few companies declined to share financial data. We also researched dozens of companies that did not appear on last year’s list—ones that had come onto our radar screen over the past 12 months. That is why we feel confident that the 2010 DSN Global 100 provides a comprehensive and accurate representation of the industry.

However, we do acknowledge that challenges persist in compiling such a list, and we remain steadfast in our commitment to continue expanding our research so that each year provides even greater data and greater insight. For us—and ultimately, for you—there is a far greater reason that we do this than simply ranking one company above another.

Why We Do It

Competition is healthy, and we are aware of the competitiveness within our industry. We believe that last year’s list may have even further fueled those fires. However, we also believe it is that very competitiveness that has actually helped many companies enjoy record sales numbers in what has been—and continues to be—one of the most challenging economic times. In fact, for our 2009 ranking, the threshold was $67 million. This year, a company had to report $80 million in annual wholesale revenue to join this select group.

What does that increase in threshold tell us? It tells us what a viable and sustainable industry this is. And that is why we embrace the DSN Global 100 project. We took on this herculean task because we are proud of this industry and want others outside of it—the private equity investors, academics, consumer advocates and even regulatory personnel—to know about the remarkable companies that are bringing incredible opportunities to millions of people across the globe.

Outsiders have long inquired about a global industry ranking for direct selling. The public at large has not had a way to identify and fully gauge the companies that represent the lion’s share of products and services sold through a direct selling channel of distribution.

Every credible industry ranks its players. Here in the United States we have the Inc. 500, FORTUNE 500 and Forbes lists, and there are certainly lists among other countries. Direct selling should have one as well. The purpose of our DSN Global 100 goes beyond a simple ranking. It serves to support strategies to improve public perception of who our companies are and how they compare to one another. We want to share the social and economic impact that direct sellers make on the world community.

“It is truly a humbling experience to be recognized among the Direct Selling News’ Global 100 companies, especially among such an incredible group of peers,” says Greg Provenzano, President and Co-Founder of ACN. “And while we are certainly proud of our individual accomplishments, what’s really important is what this type of recognition says about our industry as a whole. It’s more than just the 100 companies on this list; it’s about the millions of lives that have been changed because of our industry. It’s our privilege to be a steward for growth in an industry that truly puts people first.”

John Addison, Co-CEO of Primerica, adds, “Direct Selling News does a great job of recognizing the positive contributions of our industry. They do an exceptional job of compiling the information and creating a special environment to recognize the top of our industry.”

Our Findings

So what did we find in 2010? Here’s a snapshot of the 2010 DSN Global 100:

  • Total wholesale revenue of $66 billion
  • The Top 10 companies accounted for $39 billion in sales alone
  • More than 43 million distributors/independent consultants worldwide
  • Companies represent 14 nations—United States (65), Japan (16), Germany (4), Peru (2), United Kingdom (2), South Korea (2), Switzerland (2), Brazil (1), China (1), India (1), Malaysia (1), Mexico (1), Russia (1), and Sweden (1)
  • 11 new companies joined the rankings (Southwestern, Vivint, PM-International AG, Enagic USA, Stella & Dot, Thirty-One Gifts, AdvoCare, TriVita, Pure Romance, World Financial Group and Passion Parties)

On the following pages, we provide category leaders and full profiles on the 100 companies that make up our list. We hope that you will find the ranking rewarding for what it reveals about our industry—and that is the strength of our established companies, the promise of our newer companies and the depth in products and services that makes direct selling a truly global experience.

1

Avon

 Avon

2

Amway

Amway

3

Natura

Natura

↑ 2

 

4

Vorwerk

Vorwerk ↓ 1

5

Herbalife

Herbalife ↑ 1

6

Mary Kay

Mary Kay ↓ 2

7

Tupperware

Tupperware ↑ 1

8

Oriflame

Oriflame ↑ 1

9

Forever Living Products

Forever LIving Products ↑ 1

10

Nu Skin

Nu Skin ↑ 1

— Denotes no movement in ranking

↑ ↓ Arrows represent upward or downward movement from
previous position on the 2009 DSN Global 100 ranking

* Denotes new to the DSN Global 100 ranking

 

11

Belcorp/L’Bel Paris

↑ 2

11

Primerica

↓ 4

13

Miki Corporation

↑ 1

14

Ignite

↑ 2

15

Melaleuca

15

Omnilife

↑ 3

17

MonaVie

17

Telecom Plus

↑ 16

17

Yanbal International

↑ 9

20

ACN

↑ 1

21

PartyLite (Blyth)

↓ 2

22

Amore Pacific

↑ 5

23

LG Household & Health Care

24

USANA

↑ 7

25

Shaklee

↓ 1

25

The Pampered Chef

↓ 1

25

Tiens/Tianshi

↑ 22

28

Pre-Paid Legal Services

↑ 1

29

Tahitian Noni International

↑ 1

30

Market America

↑ 15

31

Ambit Energy

↑ 7

32

WIV Wein International

↓ 10

33

Scentsy

↑ 31

34

Pola Inc.

↓ 22

35

Arbonne

36

FORDAYS

37

Nature’s Sunshine

38

NOEVIR

↓ 18

39

Southwestern

 *

40

KK ASSURAN

↓ 6

41

LR Health & Beauty Systems

↑ 1

42

Aerus Holdings

↓ 3

42

Sunrider

↓ 14

44

Cosway

↑ 11

45

Eureka Forbes

↑ 3

46

Isagenix International

↑ 4

47

Neways*

*DSN correction 6/22/2011. Self-reported revenue is $400 million for 2010, which ranks the company within the Top 31.

↓ 15

47

XANGO

↑ 2

49

Vivint

*

50

Charle Corp.

↑ 8

50

KOYO-SHA

↓ 7

50

Naturally Plus

↓ 4

53

Faberlic

↓ 2

54

Lux International

↓ 1

55

Mannatech

↓ 11

56

Four Leaf Japan Co./Forifu Japan

↓ 2

57

PM-International AG

 *

58

ERINA Co.

↓ 18

59

Nikken Global

↓ 2

59

Team National

↑ 4

61

Diana Co.

↓ 5

62

CUTCO Corp (Vector Marketing)

↓ 3

62

Longaberger Co.

↓ 3

62

Stampin’ Up!

↓ 1

62

4Life Research

↑ 9

66

GNLD

↓ 1

67

Family Heritage Life

↑ 3

68

Univera

↓ 3

69

BearCere’Ju Co.

1

69

Take Shape for Life (Medifast)

21

71

Jewels by Park Lane

1

72

Sportron

2

73

Japanlife Co.

74

Chandeal Co.

9

75

Deesse

15

76

Enagic USA

*

77

Tastefully Simple

2

78

Keller Williams Realty

7

79

Creative Memories

7

80

ARSOA HONSHA

2

81

Stella & Dot

*

82

Kleeneze

2

83

Kirby

3

83

lia sophia

3

83

Premier Designs

22

83

Thirty-One Gifts

*

83

Unicity Networks International

7

88

The Maira Co.

12

89

Vemma

8

90

WorldVentures

3

91

AdvoCare

*

92

Agel Enterprises

27

92

Fortune Hi-Tech Marketing (FHTM)

10

92

FreeLife International

6

92

Passion Parties

*

92

Pure Romance

*

92

Regal Ware

3

92

Relìv International

2

92

Trivita

*

92

World Financial Group

*

Princess House*

*The submission for Princess House for the DSN Global 100 list was inadvertently overlooked during the compilation process. As a result of this self-reported information, Princess House ranks in the No. 89 position for 2010.

*

— Denotes no movement in ranking

↑ ↓ Arrows represent upward or downward movement from previous position on the 2009 DSN Global 100 ranking

* Denotes new to the DSN Global 100 ranking

DSN Global 100: 1-50

1. Avon Products, Inc.

2010 Revenue: $10.9 billion
Country: USA

Avon is the founder of modern direct selling and the acknowledged world leader in cosmetics, fragrances and toiletries. Avon’s well-known product lines include Avon Color, Anew, Skin So Soft™, Advance Techniques Hair Care, Avon Naturals and mark™.

  • 2009 Rank: 1
  • 2009 Revenue: $10.3 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level and multi-level
  • Products: Beauty, fashion jewelry and apparel
  • Markets: 100+
  • Distributors: 6.5 million
  • Employees: 42,000
  • Headquarters: New York, N.Y.
  • Executive: Andrea Jung
  • Year Founded: 1886
  • Stock Symbol: AVP—NYSE

2. Amway

2010 Revenue: $9.2 billion
Country: USA

Amway, under parent company Alticor, offers Artistry cosmetics and skin-care products, Nutrilite nutritional products and loyalty-inducing household products.

  • 2009 Rank: 2
  • 2009 Revenue: $8.4 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutrition, beauty, personal-care and home-care products
  • Markets: 80+
  • Distributors: 3 million
  • Employees: 14,000+
  • Headquarters: Ada, Mich.
  • Executives: Steve Van Andel and Doug DeVos
  • Year Founded: 1959

3. Natura Cosmeticos SA

2010 Revenue: $3 billion
Country: Brazil

Natura is a cosmetics giant with more than 900 products. The company operates in Argentina, Chile, Peru, Mexico, France, Venezuela and Colombia. Corporate social responsibility is one of its core emphases.

  • 2009 Rank: 5
  • 2009 Revenue: $2.4 billion
  • Marketing Style: Person-to-person and retail
  • Compensation Plan: Bi-level
  • Products: Personal-care products and fragrances
  • Markets: 7
  • Distributors: 1 million
  • Employees: 5,000+
  • Headquarters: São Paulo, Brazil
  • Executive: Alessandro G. Carlucci
  • Year Founded: 1969
  • Stock Symbol: NATU3.SA—São Paulo

4. Vorwerk & Co. KG

2010 Revenue: $2.9 billion
Country: Germany

Vorwerk is a family-owned company that has been focusing on the direct selling channel since 1930. Products include household appliances and high-quality cosmetics. Vorwerk is a global group that includes JAFRA Cosmetics, which reported sales volume of more than $600 million in 2010.

  • 2009 Rank: 3
  • 2009 Revenue: $3.5 billion
  • Marketing Style: Person-to-person and party plan
  • Compensation Plan: Multi-level  (JAFRA Cosmetics)
  • Products: Cosmetics and home appliances
  • Markets: 61
  • Distributors: 600,000
  • Employees: 23,000
  • Headquarters: Wuppertal, Germany
  • Executives: Walter Muyres and Reiner Strecker
  • Year Founded: 1883

5. Herbalife Ltd.

2010 Revenue: $2.7 billion
Country: USA

Herbalife sells nutritional supplements and weight-management and personal-care products. Its products have been developed by scientists, physicians and nutrition experts, including Nobel laureate in medicine Louis Ignarro, Ph.D.

  • 2009 Rank: 6
  • 2009 Revenue: $2.3 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements; health/fitness, wellness, skin- and hair-care; and weight-management products
  • Markets: 75
  • Distributors: 2.1 million
  • Employees: 4,300
  • Headquarters: Los Angeles, Calif.
  • Executive: Michael O. Johnson
  • Year Founded: 1980
  • Stock Symbol: HLF—NYSE

6. Mary Kay Inc.

2010 Revenue: $2.5 billion
Country: USA

Mary Kay was founded by Mary Kay Ash with the goal of helping women achieve personal growth and financial success. The company’s skin-care and color cosmetics products are sold in more than 35 countries around the world.

  • 2009 Rank: 4
  • 2009 Revenue: $2.5 billion
  • Marketing Style: Person-to-person and party plan
  • Compensation Plan: Single-level and multi-level
  • Products: Skin-care products and color cosmetics
  • Markets: 35+
  • Distributors: 2 million
  • Employees: 5,000
  • Headquarters: Addison, Texas
  • Executive: David Holl
  • Year Founded: 1963

7. Tupperware Brands Corp.

2010 Revenue: $2.3 billion
Country: USA

Tupperware is a global direct seller of innovative, premium products through an independent salesforce. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home and beauty- and personal-care products.

  • 2009 Rank: 8
  • 2009 Revenue: $2.1 billion
  • Marketing Style: Person-to-person and party plan
  • Compensation Plan: Single-level and multi-level
  • Products: Storage and serving products; beauty- and personal-care products
  • Markets: Nearly 100
  • Distributors: 2.6 million
  • Employees: 13,500
  • Headquarters: Orlando, Fla.
  • Executive: Rick Goings
  • Year Founded: 1946
  • Stock Symbol: TUP—NYSE

8. Oriflame Cosmetics S.A.

2010 Revenue: $2.2 billion
Country: Sweden

Oriflame is one of the fastest-growing beauty companies in the world. The company operates in 62 countries and is the market leader in more than half. Although it has no U.S. presence, Oriflame has a presence in Mexico, Central America, South America, Europe, Asia and Africa.

  • 2009 Rank: 9
  • 2009 Revenue: $1.8 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Beauty products
  • Markets: 62
  • Distributors: 3.5 million
  • Employees: 8,000
  • Headquarters: Luxembourg, Luxembourg
  • Executive: Magnus Brännström
  • Year Founded: 1967
  • Stock Symbol: ODI-SDB.ST—Stockholm

9. Forever Living Products

2010 Revenue: $1.7 billion
Country: USA

Forever Living is the world’s largest grower, manufacturer and distributor of aloe vera, and this inspires them to make environmental responsibility a priority. The company offers a complete line of aloe vera drinks, skin-care products and cosmetics, as well as a full line of nutritional supplements and products from beehives.

  • 2009 Rank: 10
  • 2009 Revenue: $1.7 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Aloe vera drinks, skin-care products and cosmetics, nutritional supplements
  • Markets: 142
  • Distributors: 9.3 million
  • Employees: Not available
  • Headquarters: Scottsdale, Ariz.
  • Executive: Rex Maughan
  • Year Founded: 1978

10. Nu Skin Enterprises, Inc.

2010 Revenue: $1.5 billion
Country: USA

Nu Skin Enterprises Inc. is a global direct selling company operating in 48 international markets throughout the Americas, Europe and the Asia-Pacific region. Going far beyond cosmetics, toiletries and fragrances, Nu Skin sells more than 200 products through three distinct brands: Nu Skin, Pharmanex and Big Planet.

  • 2009 Rank: 11
  • 2009 Revenue: $1.3 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Personal care and nutritional products
  • Markets: 51
  • Distributors: 800,000
  • Employees: 1,200
  • Headquarters: Provo, Utah
  • Executive: Truman Hunt
  • Year Founded: 1984
  • Stock Symbol: NUS—NYSE

11. Belcorp/L’Bel Paris

2010 Revenue: $1.3 billion
Country: Peru

Belcorp focuses on women, not only through its business model but also through its products. Over 840,000 independent beauty consultants offer the L’Bel, Ésika and Cyzone beauty and lifestyle brands. As of 2011, Belcorp has a presence in 15 countries and 18 Latin American specialty stores.

  • 2009 Rank: 13
  • 2009 Revenue: $1 billion
  • Marketing Style: Person-to-person and party plan
  • Compensation Plan: Single-level and multi-level
  • Products: Skin-care, fragrance, makeup, body-care, hair-care
  • Markets: 15
  • Distributors: 840,000
  • Employees: 8,000+
  • Headquarters: Lima, Peru
  • Executive: Eduardo Belmont
  • Year Founded: 1967

11. Primerica Inc.

2010 Revenue: $1.3 billion
Country: USA

Primerica provides financial products and services, including term life insurance, mutual funds, variable annuities, loans, long-term care insurance and legal services to 6 million clients, primarily middle-class individuals and families.

  • 2009 Rank: 7
  • 2009 Revenue: $2.2 billion
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Financial services
  • Markets: 5
  • Distributors: 100,000
  • Employees: 2000
  • Headquarters: Duluth, Ga.
  • Executives: John Addison and Rick Williams
  • Year Founded: 1977
  • Stock Symbol: PRI—NYSE

13. Miki Corporation

2010 Revenue: $927 million
Country: Japan

Miki Corporation began as a textile importer and seller. Today, it is a multimillion-dollar seller of supplements made from prune extracts as well as household cleaners, personal care items and much more. The company has sales agents in Japan, Taiwan and Malaysia.

  • 2009 Rank: 14
  • 2009 Revenue: $969 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Foods, cosmetics and household products
  • Markets: 3
  • Distributors: Not available
  • Employees: 270
  • Headquarters: Osaka, Japan
  • Executive: Toshikazu Kadota
  • Year Founded: 1964

14. Ignite Inc.

2010 Revenue: $902 million
Country: USA

Ignite Inc. was founded in 2004 by parent company Stream Energy to meet the changing needs of consumers. With energy service deregulation, more choices exist for consumers and entrepreneurs, and Ignite seeks to meet the needs of both.

  • 2009 Rank: 16
  • 2009 Revenue: $845 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Electricity and natural gas
  • Markets: 1
  • Distributors: 195,199
  • Employees: 262
  • Headquarters: Dallas, Texas
  • Executive: Rob Snyder
  • Year Founded: 2004

15. Melaleuca Inc.

2010 Revenue: $750 million
Country: USA

Melaleuca sells more than 350 products, including personal-care items, cosmetics, household cleaning supplies and vitamins to consumers through a network of sales representatives, catalogs and websites.

  • 2009 Rank: 15
  • 2009 Revenue: $879 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level
  • Products: Personal-care products, cosmetics, cleaning supplies and vitamins
  • Markets: 18
  • Distributors: Not available
  • Employees: 1,200
  • Headquarters: Idaho Falls, Idaho
  • Executive: Frank Vandersloot
  • Year Founded: 1985

15. Omnilife

2010 Revenue: $750 million
Country: Mexico

Founded by Jorge Vegara Madrigal, Omnilife Manufactura S.A. de C.V. is owned by ultimate parent company Grupo Omnilife S.A. de C.V. The company has independent consultants in 23 markets in South America, North America, Central America, Asia and Europe.

  • 2009 Rank: 18
  • 2009 Revenue: $750 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, weight-management and beauty products, beverages, cosmetics and fragrances
  • Markets: 23
  • Distributors: 5 million
  • Employees: 3,500
  • Headquarters: Zapopan, Mexico
  • Executive: Jorge V. Madrigal
  • Year Founded: 1992

17. MonaVie LLC*

2010 Revenue: $600 million
Country: USA

MonaVie’s nutritional beverages with corresponding gel formulations feature a blend of açai berry and other nutrient-dense fruits. The company’s philanthropic aim is to improve the lives of people living in poverty in Brazil.

  • 2009 Rank: 17
  • 2009 Revenue: $785 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Foods and nutritional products
  • Markets: 12
  • Distributors: 1 million
  • Employees: 450
  • Headquarters: South Jordan, Utah
  • Executives: Dallin A. Larsen and Henry Marsh
  • Year Founded: 2005

17. Telecom Plus

2010 Revenue: $600 million
Country: United Kingdom

Operating as the Utility Warehouse Discount Club, Telecom Plus provides landline phone, broadband, mobile phone, gas and electricity products and services to over 350,000 customers across the UK, as well as offering club members a range of opportunities to save money on household expenses.

  • 2009 Rank: 33
  • 2009 Revenue: $590 million‡
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Landline phones, broadband, mobile phones, gas, electricity
  • Markets: 1
  • Distributors: 30,000
  • Employees: 500
  • Headquarters: London, UK
  • Executive: Andrew Lindsay
  • Year Founded: 1998
  • Stock Symbol: TEP—LONDON

17. Yanbal International/Unique

2010 Revenue: $600 million
Country: Peru

Yanbal International was founded in Peru and sells skin-care, cosmetics, personal-care products, fragrances and jewelry through its catalogs and beauty consultants.

  • 2009 Rank: 26
  • 2009 Revenue: $490 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Skin-care products, personal-care products, cosmetics, jewelry and fragrances
  • Markets: 8
  • Distributors: 350,000
  • Employees: 4,800
  • Headquarters: Lima, Peru
  • Executive: Janine Belmont
  • Year Founded: 1967

20. ACN

2010 Revenue: $553 million

Country: USA

ACN is the largest direct seller of telecommunications and home services in the world, offering local and long distance phone service, digital phone service with video phones, Internet, wireless, satellite TV, home security, computer support and energy services.

  • 2009 Rank: 21
  • 2009 Revenue: $553 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Telecommunications, home services and business services
  • Markets: 23
  • Distributors: Not available
  • Employees: 1,300
  • Headquarters: Concord, N.C.
  • Executives: Robert Stevanovski, Greg Provenzano, Tony Cupisz and Mike Cupisz
  • Year Founded: 1993

21. PartyLite (Blyth)

2010 Revenue: $545 million
Country: USA

Started by entrepreneur Mabel Baker with her single line of bayberry candles, PartyLite is now the world’s largest direct seller of candles and home fragrance products. The company was acquired by Blyth, Inc. in 1990.

  • 2009 Rank: 19
  • 2009 Revenue: $621.6 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Candles, candle warmers, flameless fragrance, home accents, personal-care products and food products
  • Markets: 18
  • Distributors: 63,556
  • Employees: 1,249
  • Headquarters: Plymouth, Mass.
  • Executive: Anne Butler
  • Year Founded: 1973
  • Stock Symbol: BTH—NYSE

22. Amore Pacific

2010 Revenue: $539 million
Country: South Korea

Amore Pacific is an old favorite in South Korea, and its products can now be found on Sephora shelves in the United States. The company’s products use Asian botanicals and nanotechnology to deliver skin-care and personal-care items.

  • 2009 Rank: 27
  • 2009 Revenue: $475 million
  • Marketing Style: Direct selling/retail stores
  • Compensation Plan: Not available
  • Products: Cosmetics, personal-care, health products and tea products
  • Markets: 3
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Seoul, South Korea
  • Executive: Kyung-Bae Suh
  • Year Founded: 1945
  • Stock Symbol: 090430 (Korea Stock Exchange)

23. LG Household & Health Care

2010 Revenue: $532 million
Country: South Korea

LG Household & Health Care is an established leader in the Korean household goods and cosmetics industries. Its household goods include oral care products, skin-care and hair-care products, laundry products and paper products.

  • 2009 Rank: 23
  • 2009 Revenue: $461 million‡
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics and household products
  • Markets: 5
  • Distributors: Not available
  • Employees: 2,745
  • Headquarters: Seoul, South Korea
  • Executive: Suk Cha
  • Year Founded: 1947
  • Stock Symbol: 051900—SEO

24. USANA Health Sciences Inc.

2010 Revenue: $517 million
Country: USA

USANA Health Sciences develops and manufactures high-quality nutritional supplements, healthy weight-management products and personal care products, which are marketed by independent associates in 15 international markets.

  • 2009 Rank: 31
  • 2009 Revenue: $436.9 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, personal-care, energy and weight-management products
  • Markets: 15
  • Distributors: 228,000
  • Employees: 1,240
  • Headquarters: Salt Lake City, Utah
  • Executive: David Wentz
  • Year Founded: 1992
  • Stock Symbol: USNA—NASDAQ

25. Shaklee Corp.

2010 Revenue: $500 million
Country: USA

Founded in 1956, Shaklee manufactures its products and distributes them through its website and more than 750,000 representatives in North America and Asia. The company is known for its green products and social responsibility efforts.

  • 2009 Rank: 24
  • 2009 Revenue: $500 million
  • Marketing Style: Person-to-person (also retail in Singapore)
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, skin-care, weight management, green cleaners
  • Markets: 8
  • Distributors: 1.25 million
  • Employees: 750
  • Headquarters: Pleasanton, Calif.
  • Executive: Roger Barnett
  • Year Founded: 1956

25. The Pampered Chef Ltd.

2010 Revenue: $500 million
Country: USA

The Pampered Chef sells more than 300 gourmet kitchen tools, cookware, cookbooks and foodstuffs. Founded in 1980, Pampered Chef was acquired by Berkshire Hathaway, the conglomerate controlled by billionaire Warren Buffett, in 2002.

  • 2009 Rank: 24
  • 2009 Revenue: $500 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: High-end tools for cooking and entertaining
  • Markets: 5
  • Distributors: 60,000
  • Employees: 800
  • Headquarters: Addison, Ill.
  • Executive: Marla Gottschalk
  • Year Founded: 1980
  • Stock Symbol: BRK-A—NYSE

25. Tiens/Tianshi

2010 Revenue: $500 million
Country: China

In China, Tiens sells its products through some 100 branch offices and chain stores of affiliate Tianshi Engineering. Outside of China, it sells products through independent distributors through subsidiary Tianshi International and majority-owned Tiens Biotech Group USA Inc.

  • 2009 Rank: 47
  • 2009 Revenue: $275 million
  • Marketing Style: Person-to-person and retail
  • Compensation Plan: Uni-level and breakaway
  • Products: Wellness products, dietary supplements
  • Markets: 110
  • Distributors: Not available
  • Employees: 2,827
  • Headquarters: Tianjin, China
  • Executive: Li Jinyuan
  • Year Founded: 1990
  • Stock Symbol: TBV—AMEX

28. Pre-Paid Legal Services, Inc.

2010 Revenue: $454 million
Country: USA

Pre-Paid Legal Services Inc. provides access to legal services for average people. Its Life Events Legal Plan has worked for more than three decades and led to more than 1.5 million members.

  • 2009 Rank: 29
  • 2009 Revenue: $458 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Legal consultation services
  • Markets: 2
  • Distributors: 425,000
  • Employees: 813
  • Headquarters: Ada, Okla.
  • Executives: Randy Harp and Mark Brown
  • Year Founded: 1972
  • Stock Symbol: PPD—NYSE

29. Tahitian Noni International, Inc.

2010 Revenue: $420 million
Country: USA

Tahitian Noni International makes and markets juices, nutritional supplements, and skin-care and hair-care products from Tahiti’s noni fruit. TNI was one of the pioneers in the superfruit beverage market.

  • 2009 Rank: 30
  • 2009 Revenue: $450 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Noni-based drinks, supplements, skin-care, hair-care
  • Markets: 30
  • Distributors: 500,000
  • Employees: 1,100
  • Headquarters: Provo, Utah
  • Executive: John Wadsworth
  • Year Founded: 1994

30. Market America Inc.

2010 Revenue: $416 million
Country: USA

Market America is a product brokerage and Internet marketing company. It has international operations in the United States, Canada, Taiwan, Hong Kong, Australia and the Philippines.

  • 2009 Rank: 45
  • 2009 Revenue: $284 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level
  • Products: Health and nutrition, anti-aging, cosmetics, personal-care, weight management, financial services, home and garden, pet care, telecommunications, Internet, auto care
  • Markets: 6
  • Distributors: 180,000
  • Employees: 650
  • Headquarters: Greensboro, N.C.
  • Executive: JR Ridinger
  • Year Founded: 1992

31. Ambit Energy, L.P.

2010 Revenue: $415 million
Country: USA

Ambit Energy is a Dallas-based energy provider of electrical and natural gas services in deregulated markets across the U.S., including regions of Texas, Illinois, New York, Pennsylvania and Maryland.

  • 2009 Rank: 38
  • 2009 Revenue: $324 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Energy
  • Markets: 1
  • Distributors: 100,000
  • Employees: 238
  • Headquarters: Dallas, Texas
  • Executive: Jere W. Thompson, Jr.
  • Year Founded: 2006

32. WIV Wein Int’l AG

2010 Revenue: $385 million
Country: Germany

WIV Wein is a direct seller of wine. The company provides at-home wine tastings for customers, has its own estates/cellars and forms partnerships with top-quality wineries. Its largest markets are Germany, France, Britain, Japan, the United States and Italy.

  • 2009 Rank: 22
  • 2009 Revenue: $385 million‡
  • Marketing Style: Direct selling and retail
  • Compensation Plan: Not available
  • Products: Wines
  • Markets: 23
  • Distributors: 4,000
  • Employees: 1,511
  • Headquarters: Burg Layen, Germany
  • Executive: Andreas Pieroth
  • Year Founded: 1960

33. Scentsy

2010 Revenue: $382 million
Country: USA

Scentsy is a rapidly growing party plan company offering a variety of home fragrance products. Scentsy has more than 100,000 current independent sales consultants running home-based businesses in the United States, Puerto Rico, Canada, Germany, the United Kingdom and Guam.

  • 2009 Rank: 64
  • 2009 Revenue: $178 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Wickless candles, ceramic warmers and fragrance products
  • Markets: 6
  • Distributors: 105,000
  • Employees: 784
  • Headquarters: Meridian, Idaho
  • Executives: Orville and Heidi Thompson
  • Year Founded: 2004

34. Pola Inc.

2010 Revenue: $361 million
Country: Japan

Pola is Japan’s fourth-largest cosmetics company and the biggest direct seller. Its products include cosmetics, skin-care, personal-care and nutritional products sold in department stores, retail stores, through mail order and door-to-door.

  • 2009 Rank: 12
  • 2009 Revenue: $400 million‡
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level
  • Products: Cosmetics, skin-care, personal-care and nutritional products, fashion and jewelry
  • Markets: 16
  • Distributors: 120,000
  • Employees: 1,350
  • Headquarters: Tokyo, Japan
  • Executive: Suzuki Hiroki
  • Year Founded: 1929

35. Arbonne International Inc.

2010 Revenue: $357 million
Country: USA

Arbonne’s skin-care products begin with premium botanical ingredients, an integrative approach to beauty and an unwavering commitment to pure, safe and beneficial products. Arbonne creates personal-care and wellness products that preserve and enhance the skin, body and mind.

  • 2009 Rank: 35
  • 2009 Revenue: $370 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Skin-care, color cosmetics, nutrition, aromatherapy
  • Markets: 4
  • Distributors: 600,000+
  • Employees: 595
  • Headquarters: Irvine, Calif.
  • Executive: Kay Napier
  • Year Founded: 1980

36. FORDAYS Co. Ltd.

2010 Revenue: $350 million
Country: Japan

FORDAYS sells nutritional products that focus on beneficial nucleic acids through scientific R&D and testing.

  • 2009 Rank: 36
  • 2009 Revenue: $344 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Not available
  • Products: Nutritional
  • Markets: 1
  • Distributors: 210,000
  • Employees: 195
  • Headquarters: Tokyo, Japan
  • Year Founded: 1999

37. Nature’s Sunshine Products Inc.

2010 Revenue: $349 million
Country: USA

When Nature’s Sunshine began almost 39 years ago, it offered encapsulated herbs to customers. Today, the company’s product line includes a large selection of herbal, vitamin, mineral and nutritional supplements as well as skin-care products.

  • 2009 Rank: 37
  • 2009 Revenue: $343 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Aromatherapy, nutritional supplements and skin-care products
  • Markets: 41
  • Distributors: 685,000
  • Employees: 1,073
  • Headquarters: Provo, Utah
  • Executive: Michael Dean
  • Year Founded: 1972
  • Stock Symbol: NATR—NASDAQ

38. NOEVIR Co., Ltd.

2010 Revenue: $345 million
Country: Japan

The Noevir Group consists of 13 companies, headed by Noevir Co. Ltd. in Japan. The Noevir Group distributes its portfolio of brands through a variety of channels, including direct sales, retail and business-to-business.

  • 2009 Rank: 20
  • 2009 Revenue: $613 million
  • Marketing Style: Person-to-person, retail and business-to-business
  • Compensation Plan: Single-level
  • Products: Skin-care, body-care, nutritional supplements and cosmetics
  • Markets: 8
  • Distributors: 180,000
  • Employees: 1,017
  • Headquarters: Japan
  • Executive: Takashi Okura
  • Year Founded: 1964
  • Stock Symbol: 4916/TYO SE

39. Southwestern

2010 Revenue: $337 million
Country: USA

Southwestern is the oldest direct selling company in the nation. It began a summer program for students to help finance their college education through selling Bibles and books to families. Today, Southwestern markets an integrated learning system through a salesforce of over 3,000 independent college students. 

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Door-to-door, sales
  • Compensation Plan: Multi-level
  • Products: Family-oriented educational reference books and software
  • Markets: 2
  • Distributors: 2,800
  • Employees: 452
  • Headquarters: Nashville, Tenn.
  • Executive: Henry Bedford
  • Year Founded: 1855

40. KK ASSURAN

2010 Revenue: $333 million
Country: Japan

Selling exclusively in Japan, KK ASSURAN’s products address skin-care issues for the Japanese population. The company relies on traditional person-to-person contact for sales.

  • 2009 Rank: 34
  • 2009 Revenue: $375 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Skin-care
  • Markets: 1
  • Distributors: 500,000
  • Employees: 410
  • Headquarters: Fukuoka, Japan
  • Year Founded: 1994

41. LR Health & Beauty Systems

2010 Revenue: $307 million
Country: Germany

LR Health & Beauty Systems attributes its success to four distinctive key factors: top products with German quality standards, portfolio of celebrities, unique marketing plan and car concept.

  • 2009 Rank: 42
  • 2009 Revenue: $295 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Well-being and beauty products and supplements, jewelry and luxury items
  • Markets: 31
  • Distributors: 300,000
  • Employees: 1,000
  • Headquarters: Nordrhein-Westfalen, Germany
  • Executive: Dr. Jens M. Abend
  • Year Founded: 1985

42. Aerus Holdings Inc. LLC

2010 Revenue: $300 million
Country: USA

Aerus products are marketed through in-home demonstrations and more than 500 sales centers in North America. Aerus is owned by an investment firm led by Joseph P. Urso, which also owns TriStar Enterprises and Vollara.

  • 2009 Rank: 39
  • 2009 Revenue: $300 million
  • Marketing Style: Person-to-person, door-to-door and franchise
  • Compensation Plan: Single-level hybrid and multi-level
  • Products: Vacuum cleaners, air purifiers, cleansers, allergy control products, nutritional supplements and electronic equipment
  • Markets: 23
  • Distributors: 35,000
  • Employees: 350
  • Headquarters: Dallas, Texas
  • Executive: Joseph P. Urso
  • Year Founded: 1924

42. Sunrider

2010 Revenue: $300 million
Country: USA

Founded in 1982, Sunrider manufactures and sells more than 400 individual products, including high-quality herbal products as well as personal-care and household products.

  • 2009 Rank: 28
  • 2009 Revenue: $462 million
  • Marketing Style: Person-to-person and retail
  • Compensation Plan: Multi-level
  • Products: Food and nutritional products, personal care and household products
  • Markets: 42
  • Distributors: 300,000
  • Employees: 420
  • Headquarters: Torrance, Calif.
  • Executive: Dr. Tei-Fu Chen
  • Year Founded: 1982

44. Cosway

2010 Revenue: $298 million
Country: Malaysia

Cosway is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers from all over the world work with Cosway to provide exclusive sales agreements to meet the needs of customers and sales agents.

  • 2009 Rank: 55
  • 2009 Revenue: $225 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Retail/multi-level hybrid
  • Products: Supplements, skin-care, personal-care, cosmetics, household products, car care, food items and lingerie
  • Markets: 11
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Kuala Lumpur, Malaysia
  • Year Founded: 1979
  • Stock Symbol: 288—HKG

45. Eureka Forbes Ltd.

2010 Revenue: $272 million
Country: India

Eureka Forbes is a pioneer in purifiers and vacuum cleaners for the home. Part of the Shapoorji Pallonji Group, this company reaches customers in 131 cities and 398 towns in India through company-trained technicians who visit over 20,000 Indian kitchens daily.

  • 2009 Rank: 48
  • 2009 Revenue: $272 million
  • Marketing Style: Person-to-Person
  • Compensation Plan: 60% fixed/40% variable
  • Products: Water purifiers, vacuum cleaners, security and industrial systems
  • Markets: 30
  • Distributors: 25,200
  • Employees: 8,000
  • Headquarters: Mumbai, India
  • Executive: Suresh Goklaney
  • Year Founded: 1982

46. Isagenix International

2010 Revenue: $256 million
Country: USA

Isagenix earned a spot on Inc. magazine’s list of fastest-growing companies in the United States for three straight years. The company offers nutritional cleansing and replenishing products as well as skin-care, anti-aging and weight-management products.

  • 2009 Rank: 50
  • 2009 Revenue: $245 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Binary multi-level
  • Products: Nutritional cleansing and replenishing products as well as skin-care, anti-aging and weight-management products
  • Markets: 8
  • Distributors: 25,000
  • Employees: 300
  • Headquarters: Chandler, Ariz.
  • Executive: Jim Coover
  • Year Founded: 2002

47. Neways, Inc.*

2010 Revenue: $250 million*
Country: USA

*DSN correction 6/22/2011. Self-reported revenue is $400 million for 2010, which ranks the company within the Top 31.

Neways designs, manufactures and distributes approximately 300 personal care items, including cosmetics and hair-care products, aromatherapy items and nutritional supplements.

  • 2009 Rank: 32
  • 2009 Revenue: $400 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional, personal care and household products
  • Markets: 36
  • Distributors: 350,000
  • Employees: 800
  • Headquarters: Springville, Utah
  • Executive: Scott St. Clair
  • Year Founded: 1992

47. XANGO, LLC

2010 Revenue: $250 million
Country: USA

XANGO is known for its mangosteen-based beverages such as XANGO® Juice and XANGO® Reserve, but also sells Glimpse® Topical Skin Nutrition, XANGO 3SIXTY5® multivitamin, Eleviv™ supplement, Juni™ hair-care and body-care, and XANGO Meal Packs.

  • 2009 Rank: 49
  • 2009 Revenue: $250 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Functional beverages, nutritional supplements and skin-care products
  • Markets: 34
  • Distributors: 1.4 million
  • Employees: 450
  • Headquarters: Lehi, Utah
  • Executive: Robert Conlee
  • Year Founded: 2002

49. Vivint, Inc.

2010 Revenue: $245 million
Country: USA/Canada

Vivint is one of the largest home automation companies in North America. Operating from offices throughout the United States and Canada, the company retains more than 5,000 employees and services close to 500,000 customers.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Direct sales, door-to-door, and inside call center
  • Compensation Plan: Not available
  • Products: Home automation, energy management and residential security
  • Markets: Not available
  • Distributors: Not available
  • Employees: 5,000
  • Headquarters: Provo, Utah
  • Executive: Todd Pedersen
  • Year Founded: 1999

50. Charle Corp. Ltd.

2010 Revenue: $240 million
Country: Japan

Charle Corporation Ltd. is a Japan-based company, principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors through home parties, specialty stores and agent stores.

  • 2009 Rank: 58
  • 2009 Revenue: $200 million
  • Marketing Style: Party plan, door-to-door, retail
  • Compensation Plan: Not available
  • Products: Women’s lingerie, cosmetics
  • Markets: 35
  • Distributors: Not available
  • Employees: 367
  • Headquarters: Hyogo, Japan
  • Year Founded: 1993
  • Stock Symbol: 288—HKG

50. KOYO-SHA

2010 Revenue: $240 million
Country: Japan

KOYO-SHA is part of the Goyang Company. Its products include cosmetics, bath products, nutritional supplements, medical devices, detergents and personal-care. The company has manufacturing plants, hotel affiliations and more.

  • 2009 Rank: 43
  • 2009 Revenue: $291 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, cosmetics and personal-care products
  • Markets: 1
  • Distributors: 300,000
  • Employees: 150
  • Headquarters: Gife, Japan
  • Year Founded: 1975

50. Naturally Plus Co. Ltd.

2010 Revenue: 240 million
Country: Japan

Naturally Plus is a Tokyo-based company selling health-related products. It focuses on increasing people’s “three healths” of mental health, economic health and social health. Products include Naturally Plus, Super Lutein, IZUMIO and others.

  • 2009 Rank: 46
  • 2009 Revenue: $275 million
  • Marketing Style: Membership direct selling system
  • Compensation Plan: Multi-level
  • Products: Nutritional products
  • Markets: 5
  • Distributors: Not available
  • Employees: 297
  • Headquarters: Tokyo, Japan
  • Executive: Takaaki Nagoshiirman
  • Year Founded: 1999

*Denotes the company declined participation
‡2009 figures adjusted due to new data

53. Faberlic

2010 Revenue: $236 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin-care.

  • 2009 Rank: 51
  • 2009 Revenue: $236 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics
  • Markets: 18
  • Distributors: 700,000
  • Employees: Not available
  • Headquarters: Moscow, Russia
  • Executives:&nbnbsp;Alexy Nechaev and Alexander Davankov
  • Year Founded: 1997

54. Lux International

2010 Revenue: $234 million
Country: Switzerland

Lux International was one of the first to perfect the combination of vacuum cleaners and door-to-door sales. The privately owned company has expanded its product line to other clean-home technologies, additional sales methods and many other countries.

  • 2009 Rank: 53
  • 2009 Revenue: $230 million
  • Marketing Style: Referrals, door-to-door and party plan
  • Compensation Plan: Single-level
  • Products: Vacuum cleaners, air purifiers, water purifiers, cookware and steam cleaners
  • Markets: 36
  • Distributors: 5,967
  • Employees: 720
  • Headquarters: Barr/Zug, Switzerland
  • Executive: Reto von der Becke
  • Year Founded: 1901

55. Mannatech, Inc.

2010 Revenue: $228 million
Country: USA

Mannatech is a provider of nutritional supplements and skin-care products based on Real Food Technology® solutions. Its flagship product is Ambrotose® complex, on which it holds more than 48 patents in 30 countries.

  • 2009 Rank: 44
  • 2009 Revenue: $289 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Dietary supplements, weight and fitness products and skin-care solutions
  • Markets: 21
  • Distributors: 400,000
  • Employees: 540
  • Headquarters: Coppell, Texas
  • Executives: Robert Sinnott and Stephen D. Fenstermacher
  • Year Founded: 1994
  • Stock Symbol: MTEX—NASDAQ

56. Four Leaf Japan Co./Forifu Japan

2010 Revenue: $226 million
Country: Japan

Four Leaf Japan and its parent company, Forifu Japan Inc., sell dietary supplements but operate under the philosophy of “Just Cause Business.” The four leaves symbolize the power of a network—individuals coming together for the greater good of all people.

  • 2009 Rank: 54
  • 2009 Revenue: $226 million
  • Marketing Style: Not available
  • Compensation Plan: Multi-level
  • Products: Dietary supplements
  • Markets: Not available
  • Distributors: 530,000
  • Employees: 91
  • Headquarters: Osaka, Japan
  • Executive: Tamamura Toshio
  • Year Founded: 2003

57. PM-International AG

2010 Revenue: $217 million
Country: Germany

PM-International’s core focus on efficient nutrition transport has been rewarded by it being named one of Germany’s Top 100 innovative companies 10 times in a row. Its commitment to ethics has led to an extremely high reputation both in the industry and among the general public.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Premium nutritional supplements, and health/fitness/wellness, and skin-care products
  • Markets: 30
  • Distributors: 100,000
  • Employees: 151

  • Headquarters: Speyer, Rheinland-Pfalz, Germany
  • Executive: Rolf Sorg
  • Year Founded: 1993

58. ERINA Co., Inc.

2010 Revenue: $216 million
Country: Japan

ERINA started out as a pantyhose sales company and has turned into a multimillion-dollar system for selling all-purpose detergent concentrate, nutritional supplements and cosmetics.

  • 2009 Rank: 40
  • 2009 Revenue: $300 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Skin-care, nutritional supplements and household items
  • Markets: 1
  • Distributors: 500,000
  • Employees: 45
  • Headquarters: Tokyo, Japan
  • Executive: Alan K. Artis
  • Year Founded: 1970

59. Nikken Global Inc.

2010 Revenue: $210 million
Country: USA

Nikken sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network.

  • 2009 Rank: 57
  • 2009 Revenue: $212 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Lifestyle (organic nutrition/skin-care); environmental (air/water technology); rest/rejuvenation (magnetized products, jewelry, sleep systems)
  • Markets: 35+
  • Distributors: 247,000
  • Employees: 510
  • Headquarters: Irvine, Calif.
  • Executive: Kurt Fulle
  • Year Founded: 1975

59. Team National

2010 Revenue: $210 million
Country: USA

Team National (formerly known as National Companies) provides membership savings on products and services in more than 20 industries, including factory-direct pricing on home furnishings and more.

  • 2009 Rank: 63
  • 2009 Revenue: $181 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Home furnishings, commercial office furniture, custom jewelry, supplements and small-business solutions
  • Markets: 1
  • Distributors: 290,000
  • Employees: 48
  • Headquarters: Davie, Fla.
  • Executive: Angela Loehr Chrysler
  • Year Founded: 1997

61. Diana Co. Ltd.

2010 Revenue: $204 million
Country: Japan

Diana Co. focuses on helping women be beautiful through nutritional supplements, lingerie and cosmetics. It also supports women’s finances and mental development through business opportunities and training.

  • 2009 Rank: 56
  • 2009 Revenue: $214 million
  • Marketing Style: Franchise/retail
  • Compensation Plan: Store sales
  • Products: Lingerie, nutritional supplements, cosmetics
  • Markets: 1
  • Distributors: 170,000
  • Employees: 218
  • Headquarters: Tokyo, Japan
  • Year Founded: 1986

62. CUTCO Corp./Vector Marketing

2010 Revenue: $200 million
Country: USA

CUTCO sells kitchen cutlery products, kitchen gadgets, utensils, flatware, cookware, garden tools and sporting and pocket knives marketed through in-home demonstrations.

  • 2009 Rank: 59
  • 2009 Revenue: $200 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Cutlery, houseware and kitchenware
  • Markets: 4
  • Distributors: 60,000
  • Employees: 800
  • Headquarters: Olean, N.Y.
  • Executive: James E. Stitt
  • Year Founded: 1949

62. Longaberger Co.

2010 Revenue: $200 million
Country: USA

The Longaberger Co. is the No. 1 maker of handmade baskets in the United States and is a leading provider of home and lifestyle products, such as pottery, wrought iron, fabrics and other accessories.

  • 2009 Rank: 59
  • 2009 Revenue: $200 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Handmade baskets, pottery, wrought iron and home decor such as wall art, candles and accessories
  • Markets: 1
  • Distributors: 35,000
  • Employees: 900
  • Headquarters: Newark, Ohio
  • Executive: Tami Longaberger
  • Year Founded: 1973

62. Stampin’ Up!

2010 Revenue: $200 million
Country: USA

Stampin’ Up! markets wood- and clear-mounted rubber stamps and accessories for use in scrapbooking, making greeting cards and decorating the home. The company is currently expanding internationally.

  • 2009 Rank: 61
  • 2009 Revenue: $200 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Decorative stamp sets and accessories for home décor, greeting cards, craft projects, scrapbooking and digital designing
  • Markets: 9
  • Distributors: 48,000
  • Employees: 460
  • Headquarters: Riverton, Utah
  • Executive: Shelli Gardner
  • Year Founded: 1988

62. 4Life Research L.C.

2010 Revenue: $200 million
Country: USA

4Life is the creator of Transferceutical Science and a leader in the distribution of transfer factor products.

  • 2009 Rank: 71
  • 2009 Revenue: $150 million
  • Marketing Style: Networking
  • Compensation Plan: Multi-level
  • Products: Health and wellness
  • Markets: 20
  • Distributors: Not available
  • Employees: 550
  • Headquarters: Salt Lake City, Utah
  • Executive: David Lisonbee
  • Year Founded: 1998

66. GNLD

2010 Revenue: $175 million
Country: USA

GNLD was founded in 1958 to supply products that bridge the gap between the food supply and the body’s nutritional requirements.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements, water treatment systems, and health/fitness/wellness, home-care, personal-care, skin-care and weight-management products
  • Markets: 50
  • Distributors: 240,000
  • Employees: 1,600
  • Headquarters: Freemont, Calif.
  • Executive: Roget Uys
  • Year Founded: 1958

67. Family Heritage Life

2010 Revenue: $166 million
Country: USA

Family Heritage Life is a supplemental insurance company that provides protection, service and security to American families. Along with cancer insurance, the company markets heart, accident, hospital indemnity and life insurance products.

  • 2009 Rank: 70
  • 2009 Revenue: $152 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Insurance services
  • Markets: 1
  • Distributors: 2,638
  • Employees: 96
  • Headquarters: Cleveland, Ohio
  • Executive: Howard Lewis
  • Year Founded: 1989

68. Univera

2010 Revenue: $164 million
Country: USA

Univera has extended its reach as the central piece of the ECONET. The company focuses on renewal—physical, financial and cultural.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Relationship
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements and skin-care products
  • Markets: 3
  • Distributors: 45,000
  • Employees: 160
  • Headquarters: Korea
  • Executive: Bill Lee
  • Year Founded: 1976

69. BearCere’Ju Co. Ltd.

2010 Revenue: $160 million
Country: Japan

Also known as Berusere – ju, this company uses herbals and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.

  • 2009 Rank: 68
  • 2009 Revenue: $156 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics, personal-care, health
  • Markets: 3
  • Distributors: 250,000
  • Employees: Not available
  • Headquarters: Tokyo, Japan
  • Year Founded: 1992

69. Take Shape for Life (Medifast)

2010 Revenue: $160 million
Country: USA

Take Shape for Life is a healthy-lifestyle company that aims to help its customers achieve healthier weights, minds and finances. It is a wholly owned subsidiary of publicly traded Medifast Inc.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Weight-loss coaching and supporting products
  • Markets: 1
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Owings Mills, Md.
  • Executive: Michael McDevitt
  • Year Founded: 1980
  • Stock Symbol: MED—NYSE

71. Jewels by Park Lane Inc.

2010 Revenue: $150 million
Country: USA

Jewels by Park Lane was founded in Chicago as a direct sales jewelry party plan company.

  • 2009 Rank: 72
  • 2009 Revenue: $150 million
  • Marketing Style: Party plan and person-to-person
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: Not available
  • Distributors: 35,000
  • Employees: 200
  • Headquarters: Schaumburg, Ill.
  • Executives: Patti and Arthur Levin
  • Year Founded: 1955

72. Sportron

2010 Revenue: $148 million
Country: USA

Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.

  • 2009 Rank: 74
  • 2009 Revenue: $147 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional and dietary supplements
  • Markets: 40
  • Distributors: 300,000
  • Employees: 140
  • Headquarters: Melissa, Texas
  • Executive: Keith J. Harding
  • Year Founded: 1992

73. Japanlife Co. Ltd.

2010 Revenue: $144 million
Country: Japan

Japanlife Co. is part of the Matrix World Division Group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty-care products and dietary supplements.

  • 2009 Rank: 73
  • 2009 Revenue: $148 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Magnetic therapy devices, skin-care, cosmetics, dietary supplements
  • Markets: Not available
  • Distributors: 300
  • Employees: 467
  • Headquarters: Tokyo, Japan
  • Year Founded: 1975

74. Chandeal Co. Ltd.

2010 Revenue: $138 million
Country: Japan

Chandeal is an undergarment company that began in the early 1980s. The company now has a district sales office in China and a salon in Taiwan.

  • 2009 Rank: 83
  • 2009 Revenue: $113 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Lingerie
  • Markets: 1
  • Distributors: Not available
  • Employees: 151
  • Headquarters: Nara, Japan
  • Year Founded: 1985

75. Deesse

2010 Revenue: $130 million
Country: Switzerland

Under the umbrella of Deesse International GmbH, Deesse sells cosmetics, skin-care products, nutritional supplements and clothing in several countries.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Profit plan
  • Products: Cosmetics, skin-care, nutritional supplements and clothing
  • Markets: 10
  • Distributors: 12,000
  • Employees: 10,500
  • Headquarters: Oetwil am See, Switzerland
  • Executive: Dimitri Sturdza
  • Year Founded: 1971

76. Enagic USA, Inc.

2010 Revenue: $129 million
Country: USA

Japan-based Enagic has been the leading manufacturer of alkaline ionizers and water filtration machines. Kangen Water® machines are used in hundreds of thousands of homes worldwide to transform tap water into pure, healthy alkaline drinking water.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Direct Sales
  • Compensation Plan: Not available
  • Products: Kangen alkaline water filtration systems
  • Markets: Not available
  • Distributors: 100,000
  • Employees: 100
  • Headquarters: Torrance, Calif.
  • Executive: Hironari Ohshiro
  • Year Founded: 2003

77. Tastefully Simple Inc.

2010 Revenue: $125 million
Country: USA

Tastefully Simple offers over 60 easy-to-prepare foods and gifts. Products are available primarily at home taste-testing parties through consultants who offer samples, recipes, entertaining tips and more.

  • 2009 Rank: 79
  • 2009 Revenue: $130 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Specialty food items and gifts
  • Markets: 1
  • Distributors: 27,000
  • Employees: 330
  • Headquarters: Alexandria, Minn.
  • Executive: Jill Blashack Strahan
  • Year Founded: 1995

78. Keller Williams Realty Inc.

2010 Revenue: $120 million
Country: USA

Keller Williams Realty has 701 offices in the United States and Canada. The company has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners.

  • 2009 Rank: 85
  • 2009 Revenue: $108 million
  • Marketing Style: Person-to-person via franchises
  • Compensation Plan: Commission and profit-sharing
  • Products: Real estate training, coaching and technology
  • Markets: 2
  • Distributors: 80,000
  • Employees: 175
  • Headquarters: Austin, Texas
  • Executive: Mark Willis
  • Year Founded: 1983

79. Creative Memories

2010 Revenue: $113 million
Country: USA

Creative Memories is part of The Antioch Company, specializing in making and selling products for scrapbooking and photo needs, including photo albums, decorative embellishments, custom display frames and digital scrapbooking supplies.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Photo albums, scrapbooking materials, digital photo books and photo-organization software
  • Markets: 8
  • Distributors: 40,000
  • Employees: 458
  • Headquarters: St. Cloud, Minn.
  • Executive: Chris Veit
  • Year Founded: 1987

80. ARSOA HONSHA Corp.

2010 Revenue: $111 million
Country: Japan

ARSOA HONSHA products are developed around the company’s own philosophy and three pillars of good health: heart, body and skin. Natural ingredients are a prime focus.

  • 2009 Rank: 78
  • 2009 Revenue: $130 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics and nutritional supplements
  • Markets: 3
  • Distributors: Not available
  • Employees: 294
  • Headquarters: Yamanashi, Japan
  • Year Founded: 1998

81. Stella & Dot

2010 Revenue: $104 million
Country: USA

Stella and Dot, an Inc. 500 fastest-growing company, is a San Francisco-based social selling company that offers boutique-style jewelry and accessories.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party Plan
  • Compensation Plan: Multi-level
  • Products: Boutique-style jewelry and accessories
  • Markets: 2
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Burlingame, Calif.
  • Executive: Jessica Herrin
  • Year Founded: 2004

82. Kleeneze

2010 Revenue: $102 million
Country: United Kingdom

Kleeneze was founded in 1923 as a catalog sales and direct selling company.

  • 2009 Rank: 84
  • 2009 Revenue: $109 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Household, health and beauty items
  • Markets: 4
  • Distributors: 9,800
  • Employees: 225
  • Headquarters: Accrington, Lancashire, UK
  • Executive: Jamie Stewart
  • Year Founded: 1923

83. Kirby Company

2010 Revenue: $100 million
Country: USA

For almost 100 years, the Kirby Company has manufactured home-care systems best known for their quality, reliability and performance. The HEPA vacuum systems are sold through in-home demonstrations by authorized, independent distributors in over 70 coiuntries.

  • 2009 Rank: 80
  • 2009 Revenue: $125 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Single-level
  • Products: Home-cleaning systems and home-care products
  • Markets: 70+
  • Distributors: Not available
  • Employees: 500
  • Headquarters: Cleveland, Ohio
  • Year Founded: 1914

83. lia sophia

2010 Revenue: $100 million
Country: USA

lia sophia is a family-run business, selling high-quality jewelry backed by a lifetime guarantee.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: 1
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Wood Dale, Ill.
  • Executive: Tory Kiam
  • Year Founded: 1972

83. Premier Designs*

2010 Revenue: $100 million
Country: USA

Premier Designs was created as a direct sales jewelry company to support ministries around the globe, as well as provide a home-based business opportunity established on biblical principles, such as integrity and unselfish service.

  • 2009 Rank: 61
  • 2009 Revenue: $200 million‡
  • Marketing Style: Party plan and person-to-person
  • Compensation Plan: Multi-level
  • Products: Jewelry
  • Markets: 2
  • Distributors: 24,000
  • Employees: 260
  • Headquarters: Irving, Texas
  • Executives: Andy and Joan Horner
  • Year Founded: 1985

83. Thirty-One Gifts

2010 Revenue: $100 million
Country: USA

Founded upon the principles of Proverbs 31, Thirty-One Gifts offers handbags, fashion accessories, totes and organization solutions. It is committed to providing an opportunity for women to achieve financial freedom, find personal fulfillment and realize their dreams.

  • 2009 Rank: N/A
  • 2009 Revenue:  N/A
  • Marketing Style: Party plan
  • Compensation Plan:  Not available
  • Products: Embroidered and personalized handbags as well as home and gift items
  • Markets: Not available
  • Distributors: Not available
  • Employees: 1,000
  • Headquarters: Johnstown, Ohio
  • Executive: Cindy Monroe
  • Year Founded: 2003

83. Unicity Networks International*

2010 Revenue: $100 million
Country: USA

Unicity distributes nutritional supplements, skin-care products, weight-management products and a variety of herbal remedies for many health issues. Unicity was formed when network marketing firms Rexall Showcase International and Enrich International merged.

  • 2009 Rank: 90
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements and skin-care products
  • Markets: 21
  • Distributors: 350,000
  • Employees: Not available
  • Headquarters: Orem, Utah
  • Year Founded: 2001

88. The Maira Co. Ltd.

2010 Revenue: $96 million
Country: Japan

Japanese consumers can find The Maira Co.’s beauty, bath and other products at salons and through distributors. The company emphasizes herbs and non-surgical rejuvenation.

  • 2009 Rank: 76
  • 2009 Revenue: $140 million
  • Marketing Style: Not available
  • Compensation Plan: Not available
  • Products: Cosmetics, skin-care, bath equipment, dietary supplements
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Tokyo, Japan
  • Year Founded: 1991

89. Vemma Nutrition Co.

2010 Revenue: $92 million
Country: USA

Vemma specializes in ultra-premium liquid nutrition. The company markets nutritional supplements that are clinically studied and designed to provide unique delivery methods for today’s active families, as well as professional and amateur athletes.

  • 2009 Rank: 97
  • 2009 Revenue: $77 million
  • Marketing Style: Referral-based, direct to consumer
  • Compensation Plan: Multi-level
  • Products: Health and wellness drinks and formulas
  • Markets: 50
  • Distributors: 350,000
  • Employees: 115
  • Headquarters: Scottsdale, Ariz.
  • Executive: BK Boreyko
  • Year Founded: 2004

90. WorldVentures*

2010 Revenue: $90 million
Country: USA

WorldVentures markets travel-related products through the Internet and personal contact. In 2009, WorldVentures expanded into several global markets.

  • 2009 Rank: 93
  • 2009 Revenue: $90 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Travel packages
  • Markets: Not available
  • Distributors: Not available
  • Employees: 100
  • Headquarters: Plano, Texas
  • Executives: Mike Azcue and Wayne Nugent
  • Year Founded: 2005

91. AdvoCare

2010 Revenue: $89 million
Country: USA

AdvoCare is a premier health and wellness company offering world-class energy, weight-loss, nutrition, and sports performance products.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional and skin-care products
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Carrollton, Texas
  • Executive: Richard Wright
  • Year Founded: 1993

92. Agel Enterprises

2010 Revenue: $80 million
Country: USA

Agel Enterprises identified the category of suspension-gel technology in its nutritional supplements. The company launched in Utah in 2005.

  • 2009 Rank: 65
  • 2009 Revenue: $175 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Nutritional supplements
  • Markets: 60
  • Distributors: 554,000
  • Employees: 250
  • Headquarters: Lehi, Utah
  • Executive: Glen Jensen
  • Year Founded: 2005

92. Fortune Hi-Tech Marketing

2010 Revenue: $80 million
Country: USA

Fortune Hi-Tech Marketing sells products and services that people use every day. It partners with name-brand providers, such as Dish Network and The Wireless Shop, among others.

  • 2009 Rank: 82
  • 2009 Revenue: $120 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Health and beauty products, services, entertainment and communications
  • Markets: 3
  • Distributors: 100,000
  • Employees: 55
  • Headquarters: Lexington, Ky.
  • Executive: Paul Orberson
  • Year Founded: 2001

92. FreeLife International

2010 Revenue: $80 million
Country: USA

FreeLife International products use goji berries as a primary ingredient, and the company embraces scientific validation to help distributors sell. Its latest product introductions focus on weight loss and anti-aging properties.

  • 2009 Rank: 86
  • 2009 Revenue: $100 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Food/gourmet items, nutritional supplements and oral hygiene, personal-care, skin-care and weight-management products
  • Markets: 26
  • Distributors: Not available
  • Employees: 120
  • Headquarters: Phoenix, Ariz.
  • Executive: Ray Faltinsky
  • Year Founded: 1995

92. Passion Parties

2010 Revenue: $80 million
Country: USA

Passion Parties has been enhancing the relationships of clients by offering sensual products designed to promote intimacy and communication between couples. The company provides women with the opportunity to own and manage their own business while promoting personal awareness and well-being.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Sensual body products for romance and relationship enhancement
  • Markets: Not available
  • Distributors: Not available
  • Employees: 90
  • Headquarters: Las Vegas, Nev.
  • Executive: Pat Davis
  • Year Founded: 1994

92. Pure Romance

2010 Revenue: $80 million
Country: USA

Pure Romance is a party plan company that offers women a comfortable environment in which to purchase a full line of bedroom accessories, books, games and lingerie.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Not available
  • Products: Romance and relationship enhancement products
  • Markets: 4
  • Distributors: 70,000
  • Employees: Not available
  • Headquarter: Loveland, Ohio
  • Executive: Patty Brisben
  • Year Founded: 1993

92. Regal Ware

2010 Revenue: $80 million
Country: USA

Regal Ware sells high-quality cookware. The company’s products include stainless steel and cast-aluminum cookware as well as branded food-preparation items and drinking water treatment systems for the home.

  • 2009 Rank: 95
  • 2009 Revenue: $80 million
  • Marketing Style: Party plan/retail hybrid
  • Compensation Plan: Not available
  • Products: Cookware, water treatment systems
  • Markets: 40
  • Distributors: 5,000
  • Employees: 500
  • Headquarters: Kewaskum, Wis.
  • Executive: Jeffrey Reigle
  • Year Founded: 1911

92. Relìv International Inc.

2010 Revenue: $80 million
Country: USA

Relìv International makes nutritional supplements that address essential nutrition, weight-loss, athletic performance, digestive health, women’s health, anti-aging, energy and mental focus. The company also markets premium personal-care products through its Relivables line.

  • 2009 Rank: 94
  • 2009 Revenue: $85 million
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Health and wellness
  • Markets: 15
  • Distributors: 60,740
  • Employees: 240
  • Headquarters: Chesterfield, Mo.
  • Executive: Robert L. Montgomery
  • Year Founded: 1988
  • Stock Symbol: RELV—NASDAQ

92. TriVita

2010 Revenue: $80 million
Country: USA

TriVita is a leading international nutraceutical company doing business in the United States, Canada, and in 2011, Australia. It’s known for its full line of ultra-quality wellness products.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Person-to-person
  • Compensation Plan: Multi-level
  • Products: Wellness products and dietary supplements
  • Markets: 3
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Scottsdale, Ariz.
  • Executive: Michael Ellison
  • Year Founded: 1999

92. World Financial Group

2010 Revenue: $80 million
Country: USA

World Financial Group, a subsidiary of AEGON, is a financial services marketing organization dedicated to serving the financial needs of individuals from all walks of life and working with clients to create a customized strategy to protect them and their families.

  • 2009 Rank: N/A
  • 2009 Revenue: N/A
  • Marketing Style: Not available
  • Compensation Plan: Multi-level
  • Products: Investment, insurance and other financial products
  • Markets: Not available
  • Distributors: Not available
  • Employees: Not available
  • Headquarters: Duluth, Ga.
  • Executive: Jack D. Linder
  • Year Founded: 2001

Princess House*

2010 Revenue: $94 million
Country: USA

Princess House is a cookware, tabletop and home décor company offering quality products and a business opportunity to people from all walks of life for almost 50 years.

  • 2009 Rank: N/A
  •  2009 Revenue: N/A
  • Marketing Style: Party plan
  • Compensation Plan: Multi-level
  • Products: Household products
  • Markets: 1
  • Distributors: 15,000
  • Employees: 208
  • Headquarters: Taunton, Mass.
  • Executive: Tim Brown
  • Year Founded: 1963

*The submission for Princess House for the DSN Global 100 list was inadvertently overlooked during the compilation process. As a result of this self-reported information, Princess House ranks in the No. 89 position for 2010.

*Denotes the company declined participation
‡2009 figures adjusted due to new data

 

Topping the Charts

(ranked by revenue)

Top American Companies 

  • Avon 
  • Amway
  • Herbalife 
  • Mary Kay 
  • Tupperware 

Top European Companies 

  • Vorwerk 
  • Oriflame 
  • Telecom Plus 
  • WIV Wein International 
  • LR Health & Beauty Systems 

Top Asia-Pacific Companies 

  • Miki Corporation 
  • Amore Pacific 
  • LG Household & Health Care 
  • Tiens/Tianshi 
  • Pola Inc. 

Top South American Companies 

  • Natura
  • Belcorp

Top Public Companies 

  • Avon 
  • Natura 
  • Herbalife 
  • Tupperware 
  • Oriflame 

Top Party Plan Companies 

  • Natura
  • Mary Kay 
  • Tupperware 
  • Belcorp 
  • PartyLite 

Top Dollar Growth* 

  • Amway—$800M 
  • Avon—$600M 
  • Natura—$600M 
  • Herbalife—$400M 
  • Oriflame—$400M 
  • Tupperware—$200M 

*Based on comparison of 2009 and 2010 rankings. Companies that did not appear on the 2009 ranking are not included here.

Top Growth Percentage* 

  • Scentsy—115% 
  • Market America—46% 
  • Ambit Energy—28% 
  • USANA—18.5% 
  • Ignite—7%

Product Categories

Top Jewelry/Accessories

  • Avon
  • Jewels by Park Lane
  • Stella & Dot
  • lia sophia
  • Premier Designs and Thirty-One Gifts

Top Health & Wellness

  • Herbalife
  • Forever Living Products
  • Nu Skin
  • MonaVie
  • USANA

Top Service Companies

  • Primerica (Financial)
  • Ignite (Energy)
  • Telecom Plus (Telecommunications/Energy/Home Services)
  • ACN (Telecommunications/Energy/Home  Services)
  • Pre-Paid Legal Services (Legal)

Top Household Products

  • Amway
  • Vorwerk
  • Tupperware
  • Miki Corporation
  • Melaleuca

Top Beauty/Personal-Care Products

  • Avon
  • Amway
  • Natura
  • Mary Kay
  • Oriflame

Direct Selling News celebrated its second annual DSN Global 100 list with an awards banquet on April 27. The event, which recognized the top 100 revenue-grossing direct selling companies in the world for 2010, was attended by nearly 300 members of the direct selling industry, representing more than 140 companies.

Brian Connolly, former President of Avon North America and Executive Vice President of Avon Products Inc., emceed the event. John Fleming, Publisher and Editor in Chief of Direct Selling News, handed out certificates and awarded trophies to representatives of the top 10 companies.

The evening opened with the presentation of the DSN Bravo Awards for outstanding achievement—Turnaround, Growth and Leadership. The first award went to the company that experienced the best turnaround over the previous 12 months, which was ViSalus Sciences. The health transformation company focused its 2010 efforts on marketing its Body by Vi™ Challenge and earned an estimated $10 million in monthly sales for early 2011.

Co-founders Ryan Blair, Nick Sarnicola and Blake Mallen accepted the award, along with Todd Goergen, whose family owns Blyth, the parent company of ViSalus.

“Starting a company is about the ups, the downs and celebrating successes along the way,” Blair said. “Winning the Turnaround Award during the worst economic time of recent history was a testament to the hard work of our distributors, the power of our Body by Vi messaging, our products and our comp plan.”

The second Bravo Award went to the company with the highest growth rate over the prior year. The winner was Stella & Dot, which saw sales of $33 million in 2009 increase to $104 million in 2010, a growth of 315 percent. The jewelry company made news in February when the influential venture-capital firm Sequoia Capital invested $37 million in it.

The award, presented by 2009 winners Orville and Heidi Thompson of Scentsy, was accepted by Mike Lohner, Chairman of Stella & Dot. “Coco Chanel said that girls should be two things: classy and fabulous. I think we’re doing our part to help that be a truism,” said Lohner.

The final Bravo Award went to the leadership team of ACN: Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz. Provenzano accepted the Leadership Award, which was presented by 2009 winner John Addison, Co-CEO of Primerica.

“Given the high caliber of people who are here tonight, it’s a surprise and an honor to be able to accept this award on behalf of all of ACN,” Provenzano said. “We appreciate being in business with you. It’s a great industry. Let’s continue to do great things together.”

After the presentation of the Bravo Awards, DSN unveiled its Global 100 for 2010. Representatives from companies placing 11 through 25 were invited to the stage to receive certificates. Trophies were given to the representatives from the top 10 companies, including Jonathan Kunz, Senior Director of Business Marketing & Communications for Nu Skin, which placed No. 10 in the ranking; Sean Key, Vice President of Salesforce Motivation for Mary Kay, which landed at No. 6; and Connie Tang, President of JAFRA USA, who accepted for JAFRA’s parent company, Vorwerk, which came in at No. 4.

Fleming then announced the No. 1 direct seller in the world—Avon. Tom Kelly, Senior Vice President of Global Direct Selling for Avon, accepted for the cosmetics giant. “We strive to be the best. Tonight, to be recognized as the best of the best in your eyes is a big honor and means a lot to us,” said Kelly, who concluded his speech with a nod to his industry peers. “This is a sustainable business model. Our chairman, Andrea Jung, doesn’t look at us as 125 years old; she looks at us as 125 years young. And she’s right. After listening to all of you tonight, I think we better keep moving because you guys are moving really fast.”

The event, sponsored by Jenkon, CareerBuilder, Next Wave, Cornerstone Technologies and McColl Partners, concluded with an after-dinner reception for attendees, who had a chance to celebrate yet another successful year for direct selling.

Tom Kelly, Senior Vice President of Global Direct Selling for Avon, accepts the award for No. 1 direct seller in the world from DSN Publisher John Fleming and emcee Brian Connolly.
Tom Kelly, Senior Vice President of Global Direct Selling for Avon, accepts the award for No. 1 direct seller in the world from DSN Publisher John Fleming and emcee Brian Connolly.

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