Amway logo

Amway is an $8.8 billion direct selling business based in Ada, Michigan. Top-selling brands for Amway are Nutrilite vitamin, mineral and dietary supplements, Artistry skincare and color cosmetics, eSpring water treatment systems, and XS energy drinks.


(Numbers reflect fiscal year)

Revenue Rank
$8.80 billion 1

Country: USA

  • Sales Method: Person To Person
  • Compensation Structure: Multi-Level
  • Products: Appliances; Cosmetics; Food and Beverage; Home Care; Kitchenware; Personal Care; Wellness
  • Markets: 100
  • Primary Market: Not available
  • Salespeople: 3 million
  • Employees: 19,000
  • Headquarters: Ada, Michigan
  • Executives: Steve Van Andel and Doug DeVos
  • Year Founded: 1959
  • Website:

Latest Articles

bath towel soap spa

Global Organic Personal-Care Market Expected to Reach $25.1 Billion by 2025

March 22, 2018

Grand View Research Inc., a U.S.-based market research and consulting company, released a new report stating the global organic personal-care market size…

Amway Global Entrepreneurship Report

Amway Global Entrepreneurship Report Shows Key Drivers of Entrepreneurial Spirit

March 14, 2018

Amway, the largest direct selling company in the world, has released its annual findings on the state of entrepreneurship worldwide.…

George Calvert

Personal Care Products Council Names Amway’s Calvert Its New Chairman

March 2, 2018

The Personal Care Products Council (PCPC), the nation’s leading trade association representing the personal care products and cosmetics industry, has…