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read / Working Smart

Working Smart articles are written by a supplier company, contributor or consultant, these thought leadership pieces highlight the expertise and experience of the author.

Salesforce Trust in Company Key to Business Sustainability
Working Smart
BY DSN Staff September 01, 2011
Salesforce Trust in Company Key to Business Sustainability
After nearly 40 years in the direct selling business, I’ve learned a thing or two about companies and their products, the importance of compensation plans and some basic rules about money.
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Goin’ Mobile
Working Smart
BY DSN Staff August 04, 2011
Goin’ Mobile
In 1971 when Pete Townshend of The Who belted out the lyrics, “I can stop in any street and talk with people that we meet, goin’ mobile,” who could have imagined what goin’ mobile would imply in today’s world.
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How to Effectively Reach the U.S. Hispanic Market
Working Smart
BY DSN Staff July 02, 2011
How to Effectively Reach the U.S. Hispanic Market
Celebrating Home's Laura Bujanda shares her insight on how to effectively reach the U.S. Hispanic market.
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Engendering Commitment
Working Smart
BY DSN Staff June 02, 2011
Engendering Commitment
It’s easy to get into direct selling. It’s easy to get out. Too many do. This is what you can do about it.
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It’s about the System
Working Smart
BY DSN Staff June 02, 2011
It’s about the System
About 60 years ago, two industries really began to flourish in the United States. Both industries contain a variety of products and services that we all use.
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Top 10 Mistakes Direct Selling Companies Make in Social Media
Working Smart
BY DSN Staff May 02, 2011
Top 10 Mistakes Direct Selling Companies Make in Social Media
Here’s a revolutionary thought: The direct selling industry invented social marketing. Yes, you were the first. Way back in the day, you learned to monetize “social currency” by recommending products to people through personal relationships. You are the analog version of social marketing. Let’s call it Social Marketing “1.0.”
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