Most salespeople understand that they need to get on the phone, yet days, months, even years go by (yes, years!) without them following up with their customers. Why? The challenge is that they do not know how to do it and they do not truly understand why. As an expert in the field of sales training and having worked with CEOs and thousands of direct sellers, I believe that the answer to improving sales, decreasing attrition and increasing profits is found in an often-overlooked success recipe all great marketers implement: follow up.

Building millions of customer relationships, one sales leader at a time. It would be difficult to find a company that didn’t believe it had its customers’ best interests at heart. In an age of “consumer centricity” and customer relationship management (CRM), most companies have incredible amounts of data on their customers and prospective customers. We have the ability to reach out to finely honed segments of the population to acquire new customers, form relationships with them and nurture those relationships. Social networking, blogging and all forms of online interaction lead to even more data segmentation and strategizing, so it’s no wonder companies believe they have their customers’ needs and wants front and center.

I’ve been saying it for years: Take responsibility for your finances or take orders for the rest of your life. That pretty much sums up your economic choice. Taking responsibility is the difference between being rich and being poor. You’re either a master of money or a slave to money.

Today’s marketplace is tough. It’s competitive, faster than ever and the stakes are high. In today’s ultracompetitive world, getting superior results faster is absolutely critical to success! So many want it! However, this hectic speed of life makes it easy to become sidetracked by things that steal priorities and make leaders less effective. People are hungry for ways to get ahead, to win and to accelerate results, both personally and professionally.

Our industry is littered with people who gave up on their dreams of building a self-sustaining business because someone somewhere told them that network marketing just doesn’t work. In fact, having a person of influence speak negatively about their chosen profession is one of the leading causes of turnover within the ranks of independent consultants. They give up before they ever get going.

Most salespeople understand that they need to get on the phone, yet days, months, even years go by (yes, years!) without them followinSuccessful direct selling companies have many things in common. They all have the ability to cultivate loyal customers, create effective sales programs that are appealing to the most people, and offer a mutually beneficial business opportunity to help enterprising entrepreneurs.