The long and winding road of women’s progress in society and the business world has had an amazing number of twists, turns and mountains to climb.

The direct selling industry has always provided a means for ambitious individuals to gain career independence and achieve higher financial goals.

Under a direct sales model, the success of any customer engagement hinges on two prime capabilities: ensuring a high level of customer confidence and gathering all of the information needed to close the deal at the point of sale.

Direct sellers have been engaged in social marketing for generations, but the relevance of having your mission, vision and values front and center in everything you do has never been more important than in today’s age of Internet-enabled consumers and unbridled social media, activist investors and short-sellers.

As a business leader are you creating all this new stuff, but in the end, it’s really just the same old thing repackaged and called “new”? Perhaps because you are so close to it you don’t see it that way.

Whether you like it or not, technology is playing a big part in our lives. It’s infiltrating and impacting our business practices, purchasing behavior and expectations.