Every direct selling company knows that to grow their business and reach that all-powerful distributor and customer, it takes an army, connecting through relationships and word of mouth. Companies know this because it works.

In this Q&A, Leslie A. Koll, an Advisory Board member for H2 Wellness, a digital health solutions company, shares his perspective and insight as a consultant to the direct selling industry on ways that today’s companies can leverage new technology to maximize consumer engagement and lifetime value.

Back in 2003, one of the most successful network marketing distributors of all-time told us, “If someone could figure out how to build relationships online, they would build the largest team of distributors in the history of network marketing… because no other medium can match the speed with which it informs people.”

When a new independent business owner (IBO) gets recruited to a new opportunity, the “business owner” part of the term IBO doesn’t always sink in at first or with the breadth of what that status means to them.

Meeting the demands of an ever-changing global marketplace is a challenge for many of today’s businesses.

Your organization has been busy. You’ve been focusing on acquiring representatives and customers, increasing sales, decreasing cost without losing quality, building revenue and profitability, and outpacing the competition. While your organization has worked hard to improve operating efficiencies, you may begin to feel the need to analyze more specifics about what is happening in your business.