We all want more customers. Whether you’re a startup or a multinational, as industry executives we cannot ignore the need for smarter recruiting practices that grow our loyal customer base and expand our customer lifetime values.

Uber, Airbnb, Lyft. They’re certified unicorns in the tech industry, boasting billion-dollar valuations, ongoing press coverage and constant consumer attention.

Even the most savvy entrepreneurs have their limitations.

During the startup phase of most direct sales companies, call centers are utilized to provide direct communications to both the organization’s field representatives and customers.

Reflect on your last conversation with your human resources leader about your company’s need to do a better job of finding great people. How did that go?

Every direct selling company knows that to grow their business and reach that all-powerful distributor and customer, it takes an army, connecting through relationships and word of mouth. Companies know this because it works.