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From the Publisher
The monthly editor's letter offers insights and reflections of what is in each issue and what is happening within the direct selling space.

From the Publisher
BY R. Todd Eliason
December 03, 2019
The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer […]

From the Publisher
BY R. Todd Eliason
August 01, 2019
We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact […]

From the Publisher
BY R. Todd Eliason
July 01, 2019
Since 2004, Direct Selling News has been privileged to work with hundreds of direct selling companies in the course of interviewing for our cover story and other feature articles. What we’ve learned is that companies with a great culture lead the way in terms of revenue, growth and retention. In our research, we’ve learned that […]

From the Publisher
BY R. Todd Eliason
June 01, 2019
Each year, the direct selling news team works with companies around the world on this special project, and it has become our signature research endeavor. The goal from the outset of the project 10 years ago was to foster a greater level of transparency within the direct selling community, in turn supporting its growth as […]

From the Publisher
BY R. Todd Eliason
May 01, 2019
The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would […]

From the Publisher
BY R. Todd Eliason
April 01, 2019
Direct selling has always been the original people business. Measuring field engagement is critical to any company’s success, but the field is only part of the people equation. Who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of those other […]
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