From the December 2021 issue of Direct Selling News magazine. THE HOLIDAYS ARE UPON US—I hope each of you are enjoying this special time of year with those that mean the most to you. This season reminds each of us of the importance of surrounding ourselves with family and friends; of giving back to our community; of creating an […]

From the November 2021 issue of Direct Selling News magazine. MY OLDEST SON IS IN HIS SENIOR YEAR of high school—it’s an exciting time, full of visits to college campuses and many other firsts. It’s thrilling for him, and more than a little scary for his parents. But, in our lives and our businesses, change is inevitable. And there’s […]

From the October 2021 issue of Direct Selling News magazine. IT IS OCTOBER—AND CHANGE IS IN THE AIR. My favorite season is here. The weather is changing, and the leaves are turning. Everywhere we look, we can see change. One of my favorite quotes is by Nolan Ryan—“Enjoying success requires the ability to adapt only. Only by being open […]

From the September 2021 issue of Direct Selling News magazine. YOUR BRAND IS NOT WHO YOU SAY IT IS. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association are always in the hands of consumers, and in the case of direct selling, the distributors. In our cover story, find out […]

From the August 2021 issue of Direct Selling News magazine. EACH YEAR, WE LOOK FORWARD TO BRINGING YOU AN ANALYSIS of the World Federation of Direct Selling Associations’ Global Sales data report. The report for 2020 was a wealth of information. For our cover story, writer Beth Douglass Silcox identifies the 23 global marketswith sales of $1 billion or […]

Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.