I was recently asked a very common question by someone I had just met. The question: What is my one good reason for looking seriously at the direct selling industry at this moment in time?

This month’s Cover Story is always one of our favorites. Our focus in the article “Direct Selling’s Billion Dollar Markets” offers a glimpse at how the business model is faring around the world.

March is always an exciting month for us because we anxiously await the first releases of the previous year’s financial results.

With the migration to our new web platform now complete, I thought this would be a good place to further explain our objectives in case you missed the article in last month’s publication.

Here we are! It’s another new year, another new measurement period and another new opportunity to dust ourselves off, reflect on the past and chart a new course toward a new vision for what can be. The brilliance of the calendar makes possible the opportunity for renewal, and for many, the opportunity to hit the restart button is most welcomed.

I am going to start this note by referring to thoughts first brought up in my “From the Publisher” piece in the December 2008 issue. We reflected there on the challenges of a recessionary economy and revisited the discussion in 2010’s December issue, focusing on whether or not the nation was actually moving toward recovery.