read / From the Publisher
The monthly editor's letter offers insights and reflections of what is in each issue and what is happening within the direct selling space.
The month of November brings with it one of the most treasured holidays—Thanksgiving. As we move toward this day of celebration, regardless of what else might be going on, we take time to realize that there is something very real about an attitude of gratitude, and that there is always much to be thankful for.
The Direct Selling Association annual meeting always re-energizes our spirits and elevates our appreciation for the direct selling business model. This year’s annual meeting, held June 5–7, attracted industry executives to a program built around general sessions, workshops and idea labs that covered 28 topics. Jason Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, reminded everyone that getting the Gen Y message right is critical to the success of all direct selling companies. John Addision, Co-CEO of Primerica, brought the audience back to the importance of leadership in building companies. Ray Chambers, world-renowned entrepreneur, philanthropist and humanitarian, delivered an uplifting message on the power of philanthropy in solving some of the world’s most challenging problems and the importance of direct selling as a channel of distribution. He said, “The direct selling business model can level the playing field and close the gap between the haves and have-nots.”
In this issue, we release the final ranking of the Direct Selling News Global 100 for 2010. The identification of the Top 100 direct selling companies in the world is the culmination of hours of research and the cooperation of dozens of individuals. We extend our acknowledgment and appreciation to all who were a part of this endeavor. The industry comprises many privately held companies that certainly could have chosen not to share any information; however, overall, we found the cooperative spirit that makes this industry so unique and so very different from most. Many readers will benefit from a better understanding of the magnitude of the social and economic contributions that this channel delivers to individuals and communities throughout the world. Transparency will always be an essential component to greater understanding and acceptance of direct selling as a way of doing business. We believe the DSN Global 100 listing contributes to both.