For over thirty years, Norwex has helped people live healthier, happier lives by reducing exposure to harmful chemicals in their cleaning and personal care products. Founded in Norway by Bjørn Nicolaisen, Norwex is the union of two words: “Norwegian” and “experience,” which uniquely captures the clean simplicity the company strives to bring into homes around the world.

It’s been a year of milestones at Arbonne, as the company looks back on its 45-year history and how its commitment to the intersection of science and nature has shaped a beautiful and impactful legacy. Arbonne’s theme for 2025 was innovation, but for those familiar with Arbonne, they’d say innovation has always been its north star.

Direct sales is always rooted in personal connection— it’s what sets the industry apart and consistently attracts new entrepreneurs to this time-tested business model. But for Linda and Brian Kaminski, direct sales is more than personal. It’s the throughline in the story of their lives. Everything about L’BRI, the company they built together, is deeply tied to who they are and how they’ve lived. And today, nearly three decades later, they’re more excited than ever to help others tell their own stories through the opportunity they built on dreams and diligence.

Launching a new company that stands out from the crowd in today’s wellness world is no easy task. But for THREE International, standing out comes down to delivery—because Daniel Picou and his team believe that, when it comes to nutrition, it’s not what you eat, but what you absorb.

Hugh & Grace has become a groundbreaking brand on a mission to create high-performance, hormone supportive products for everyone that help reduce exposure to hormone-disrupting chemicals.

The Super Patch Company Founder Jay Dhaliwal only greenlights products he knows the market wants. A career running sales operations for powerhouse corporations within the software space taught him how to identify these golden opportunities.