We’ve all heard the expression “thinking outside the box.” As direct sellers, innovation drives us, and we must always embrace this thinking. But another type of thinking–“thinking outside the bubble”–is different, and it poses an idea worth considering. Our own corporate cultures breathe life into our brands and shape how our brand ambassadors compete. These […]

IT HOLDS THE KEY TO PROTECTING your company from legal and reputational harm. IN RECENT years, a growing number of class action lawsuits have been filed against some of the direct selling industry’s leading companies. The fact is, no one is immune when class action lawyers get you in their crosshairs. The best way to […]

Most of us know the game “Telephone” where one person whispers a statement to their neighbor, and that person turns to their neighbor and repeats the statement as they heard it. The further down the line, the more the statement is misinterpreted and altered. In today’s fast-paced digital environment, unchecked or even false information can […]

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely […]

Finding solutions to hyper growth has given Senegence a strong foothold on the future. SeneGence Founded: 1999 Top Executives: Joni Rogers-Kante, Founder, CEO and Chairwoman | Ben Kante, Chief Strategy Officer | Alan Rogers Kante, Chief Experience Officer Products: Health and Wellness Headquarters: Foothill Ranch, California Employees: 400 Operation & Manufacturing Centers: California and Oklahoma COUNTRIES: […]