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read / Feature Articles

Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.

Direct Selling vs. The Gig Economy
Feature Articles
BY R. Todd Eliason November 27, 2018
Direct Selling vs. The Gig Economy
What used to be friendly territory is now a battleground. The gig economy is no longer an outlier. According to a recent McKinsey Global report titled Independent Work: Choice, Necessity and the Gig Economy found that 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some […]
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The Seal Has Been Broken — Tips To Staying Out Of Class Action Crosshairs
Feature Articles
BY Courtney Roush November 01, 2018
The Seal Has Been Broken — Tips To Staying Out Of Class Action Crosshairs
For nearly as long as direct selling has been in existence, our business model has been the subject of skepticism, and often by virtue of the fact that it’s one with which many aren’t familiar. That uniqueness—that flexibility to operate one’s own business with an unparalleled degree of support from an established brand—is what inspires […]
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Joining to Share Our Strengths
Feature Articles
BY Melissa Brunton November 01, 2018
Joining to Share Our Strengths
Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in […]
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Instagram TV for Direct Selling
Feature Articles
BY David Lee October 01, 2018
Instagram TV for Direct Selling
The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]
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Ethics And Sharpening Our Competitive Edge
Feature Articles
BY Joseph Mariano October 01, 2018
Ethics And Sharpening Our Competitive Edge
We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are […]
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Generation Z’s Impact Is Closer Than You Think
Feature Articles
BY Sarah Paulk September 03, 2018
Generation Z’s Impact Is Closer Than You Think
So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]
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