Direct selling is strongest when we come together as a family and share our experience, insights and strengths. We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. We delight in […]

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]

We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are […]

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]

This Sidebar is a part of the September 2018 Company Spotlight. Xyngular executives we talked to for this story all pointed to the same two things as the company’s biggest strengths: a strong holistic product and a strong, values-based culture. But what about its challenges? Fletcher jokes that there are two answers to that question—the […]

This is the Year of the Independent Contractor, and it is important to recognize that direct selling’s most significant advantages over traditional retail are the independent contractors who have personal, trusted relationships with customers that are virtually impossible to replicate in traditional or online retail. Protecting our independent salesforce and their ability to build a […]