It doesn’t matter how powerful the direct selling message is when the language we use gets lost in translation. We’ve used the same direct selling language for so long that it’s deeply ingrained in our culture. But—quite frankly—it no longer serves us or our sales force.

How the dismantling of the Chevron deference doctrine could impact the direct selling channel and its interactions with the Federal Trade Commission In 1984, the US Supreme Court established a precedent: when faced with ambiguity, courts should defer to the government agency with the most expertise. The original lawsuit Chevron USA, Inc. v. Natural Resources Defense Council, known simply as the Chevron […]

Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]

While most of the direct selling channel battled decline, a majority of the industry's service companies enjoyed a pattern of steady, stable growth. DSN takes a deep dive into what's behind this sector's success story.

This month, the study targeted the UK, Spain, France, Germany and Poland, and while the research presented in this article focuses on the generational differences across Europe as a whole, the study also provided striking differences between each of these growing direct selling markets.

Corporate social responsibility and advocacy are table stakes in today’s marketplace. Yet, companies of all kinds fall short on strategy in these areas. Direct selling companies possess the most potent of assets—independent sales forces and employee bases numbering in the tens of thousands—but often lack the know-how or motivation to effectively activate them as grassroots ambassadors who can inform, educate and advocate for their products, manufacturing processes, operations, independent sales forces, causes and missions and—most importantly—the direct selling industry itself.