A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.

The past two years and counting have been inordinately challenging for small business owners, but even amid these struggles, an overwhelming majority of these entrepreneurs (74.8%) reported being somewhat or very happy.

Members of Gen Z have faced an unusual hiring landscape. They’ve been challenged with launching careers in the midst of a global pandemic, which ushered in remote work and hiring freezes, then watched as the Great Resignation left a wake of job openings.   This recent shift has tilted the hiring leverage in favor of job […]

The youngest generation of workers have experienced a work-life balance transformation in the years since the pandemic entered the scene. In Microsoft’s 2022 Work Trend Index, a study that analyzed trillions of productivity signals in Microsoft 365, labor trends on LinkedIn and a survey of 31,000 people in 31 countries, employees shared how the role […]

In a new survey (PDF file), Franchise Insights, a unit of FranchiseVentures, found that majority (73%) of would-be entrepreneurs agree that “now is a good time to start a business.” The study, called the Small Business Startup Sentiment Index, was conducted February 24-28, 2022, and illustrated that even the turmoil of the invasion of Ukraine […]

A recent Squarespace study of more than 2,000 U.S. adults revealed that people of all ages agree that an online presence is more important than a physical brick-and-mortar location for companies.