Direct selling companies love representatives who are independent, self-motivated entrepreneurs. At the corporate level, we have a strategic focus on new product launches, promotions, and sales, but we’re also invested in the values we share and the lifestyle we and our representatives espouse. That’s why we, as an industry, need to be on top of […]

CapTech conducted a survey to better understand how consumer purchasing behaviors, perceptions and needs have changed during the COVID-19 pandemic. The survey also explored the impact technology, incentives and innovation have on people’s decision to choose one retailer or purchasing method over another. Recruiting was based on 2010 US Census data for region, sex, household income […]

The $4.5 trillion global wellness economy is now so pervasive that for 73% of global consumers, wellness is considered an essential element of a brand’s strategy. An Ogilvy Wellness Gap study released this week has, for the first time, quantified the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in […]

(This article originally appeared on forbes.com.) It’s very rare that markets and consumers are all shifted in real time together. Normally, trends begin slowly, starting in a few industries and in micro segments of the population and then they grow over time. With the pandemic, there have been wholesale shifts in consumer behavior, which are […]

(This article was written by gene Marks and appeared on forbes.com.) Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Microsoft launched a new transcription feature for Word.  This past week, Microsoft released an Office 365 feature named Transcribe in Word. […]

Most workers believe the COVID-19 crisis marks the end of full-time work in the office and are looking for a hybrid model that blends work and home. That is the finding from new research from ManpowerGroup. After health concerns for themselves and their family, workers are most worried about returning to an old way of […]