Watching feel-good videos online is part of more than one in three Americans’ daily routine. In a survey of more than 2,000 men and women ages 16-55 and over in the United States, new findings illustrate that Americans are preferring positive content. This research was conducted by TheSoul Publishing, an independent digital studio, to better […]

At an industry roundtable event chaired by retail analyst Natlie Berg, the UK industry body, The Direct Selling Association, reported that a survey of its members points to a 45.5% growth in sales in the channel in 2020. Chief Executive Officers from four of the leading direct selling companies in the UK also discussed current […]

Direct selling companies love representatives who are independent, self-motivated entrepreneurs. At the corporate level, we have a strategic focus on new product launches, promotions, and sales, but we’re also invested in the values we share and the lifestyle we and our representatives espouse. That’s why we, as an industry, need to be on top of […]

CapTech conducted a survey to better understand how consumer purchasing behaviors, perceptions and needs have changed during the COVID-19 pandemic. The survey also explored the impact technology, incentives and innovation have on people’s decision to choose one retailer or purchasing method over another. Recruiting was based on 2010 US Census data for region, sex, household income […]

The $4.5 trillion global wellness economy is now so pervasive that for 73% of global consumers, wellness is considered an essential element of a brand’s strategy. An Ogilvy Wellness Gap study released this week has, for the first time, quantified the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in […]

(This article was written by Bernhard Schroeder and appeared on forbes.com.) It’s very rare that markets and consumers are all shifted in real time together. Normally, trends begin slowly, starting in a few industries and in micro segments of the population and then they grow over time. With the pandemic, there have been wholesale shifts […]