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Sunday / August 2. 2026
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read / Cover Stories

Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.

Defining Distributors versus Customers
Cover Stories
BY Heather Martin October 01, 2017
Defining Distributors versus Customers
With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]
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Inspiring Leaders, Inspiring Action: Both at Home and in the Field
Cover Stories
BY Courtney Roush September 01, 2017
Inspiring Leaders, Inspiring Action: Both at Home and in the Field
Click here to order the September 2017 issue in which this article appeared. If you stand still, the world will fly past you. It’s as simple as that, and anyone in the direct selling channel—whether employee or independent representative—is keenly aware of that principle. For direct selling executives, inspiring action is a twofold challenge: How do they […]
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Cover Stories
BY Beth Douglass Silcox August 01, 2017
Segmenting Direct Selling’s SalesForce in the U.S.
This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]
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Billion Dollar Markets and Beyond
Cover Stories
BY Beth Douglass Silcox August 01, 2017
Billion Dollar Markets and Beyond
Sustained Growth Expands Global Direct Sales $25.7 Billion In 4 Years While direct selling is a niche channel for distributing goods and services, each year more and more companies are discovering the power that can be unleashed through an independent salesforce tapping into personal networks. Where door-to-door sales and in-home parties fueled the growth in […]
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Consumer Trends: Technology Is Still King
Cover Stories
BY Courtney Roush July 01, 2017
Consumer Trends: Technology Is Still King
In 1995, Newsweek magazine published an article by astronomer Clifford Stoll in which he stated that the Internet was a passing fad, and that in two or three years hence people would find little value there (Clifford Stoll: The Internet? Bah! Newsweek, February 27, 1995). Acknowledging his incredibly inaccurate prediction 11 years later in a […]
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Building Strategy for Future Growth
Cover Stories
BY Heather Martin June 01, 2017
Building Strategy for Future Growth
IN THIS ISSUE: 2017 DSN Global 100 List DSN Makes its Global 100 Celebration an Event to Remember Frequently Asked Questions about the Global 100 Ranking DSN BRAVO AWARDS: Leadership: It Works! CEO Mark Pentecost: On the Road to Legendary Leadership: Isagenix’s Jim & Kathy Coover: Agents of Change Growth: Jeunesse: Forging an Uncharted Path to […]
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